---
title: "FSR Magazine: Wings and Rings VP of Marketing Named One of the Restaurant Industry's 13 Most Influential Marketing Leaders"
url: https://burnaze.com/article/1942d9e8-ec2f-4545-a122-0fc4828d24ee
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/fsr-magazine-wings-and-rings-vp-of-marketing-named-one-of-the-restaurant-industrys-13-most-influential-marketing-leaders-2717904
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2022-02-03T15:10:00.000Z
modified: 2026-11-01T02:12:07.434Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26df0ae068e5acfc8f06e0867a75dc3a6332.jpg
---

# FSR Magazine: Wings and Rings VP of Marketing Named One of the Restaurant Industry's 13 Most Influential Marketing Leaders

**TL;DR:** Wings and Rings VP of Marketing Diane Matheson is named one of the restaurant industry's 13 most influential marketing leaders by FSR Magazine. Matheson discusses the franchise's adaptation to the COVID-19 pandemic and its plans for the future, including the VIP to-go experience.

*originally published in 1851 Franchise on 2022-02-03. [Read the original](https://1851franchise.com/wingsandrings/fsr-magazine-wings-and-rings-vp-of-marketing-named-one-of-the-restaurant-industrys-13-most-influential-marketing-leaders-2717904).*

## Story

Wings and Rings Vice President of Marketing Diane Matheson is paving the way for marketing leaders in the restaurant industry. Matheson's recent interview with FSR Magazine shed light on the restaurant's recent changes in the past year during the COVID-19 pandemic. Established in 1984, Wings and Rings club-level sports restaurants have elevated all fans' food and beverage experiences. Since opening, Wings and Rings has seen consistent growth over the years. Nonetheless, Matheson says the pandemic brought monumental change to the franchise.

"The situation was scary, but it was also inspiring to see how people and brands are adapting," Matheson says. "It’s important to be ready to adapt and change wisely when needed with scalable and efficient plans to avoid interruption."

Matheson also discusses the future needs of the "to-go customer." She gives insight on the Wings and Rings VIP to-go experience.

"Casual dining and high-end brands will compete for what was traditionally a fast-food occasion. We are looking at how we use technology and the layout of our restaurant to deliver a better experience while solving labor challenges."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- restaurant industry (topic)
- covid-19 pandemic (topic)
- Wings and Rings (company)
- marketing leaders (topic)
- to-go customer (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/fsr-magazine-wings-and-rings-vp-of-marketing-named-one-of-the-restaurant-industrys-13-most-influential-marketing-leaders-2717904). Summarized by Burnaze (https://burnaze.com/article/1942d9e8-ec2f-4545-a122-0fc4828d24ee).