---
title: "Social Geek Radio: Why Franchise Capital Exchange is the Industry’s Best Kept Secret"
url: https://burnaze.com/article/19596eb6-d98b-408c-b820-4d18b83b001b
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-why-franchise-capital-exchange-is-the-industrys-best-kept-secret-5228
category: "Associations"
industry: "Franchise Industry"
segment: "Associations"
topics: ["Finance & M&A"]
published: 2016-07-15T15:10:00.000Z
modified: 2026-11-01T04:15:09.911Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: Why Franchise Capital Exchange is the Industry’s Best Kept Secret

**TL;DR:** Franchise Capital Exchange is an event for franchise brands seeking capital investment, celebrating its 5th year and selling out annually. The event is invitation-only with confidential attendance.

*originally published in 1851 Franchise on 2016-07-15. [Read the original](https://1851franchise.com/social-geek-radio-why-franchise-capital-exchange-is-the-industrys-best-kept-secret-5228).*

## Story

Franchise Capital Exchange is one of the industry’s premiere events for founders, CEOs and CFOs of franchise brands that are planning to grow through capital investment. In this week’s podcast, Social Geek Radio hosts Jack Monson and Deb Evans were joined by Mary Ann O’Connell, founder and president of FranWise, the company behind the event, to explain exactly what Franchise Capital Exchange is all about.

O’Connell says, "Franchise Capital Exchange is franchising's best kept secret." But she also shared that this year is the 5th year of Franchise Capital Exchange and has always "sold out"!

The event—which always sells out—is currently celebrating its 5th year. But Franchise Capital Exchange is an invitation only event, and attendance is confidential. O’Connell explains the what, why and how being the event, and the challenges that come with growing Franchise Capital Exchange without publicizing its attendees.

This is an invitation only event and attendance is confidential. Mary Ann shares the what, why, how of Franchise Capital Exchange and the challenges of growing an event without publicising who attends.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Jack Monson (person)
- industry conference (topic)
- franchise event (topic)
- capital investment (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-why-franchise-capital-exchange-is-the-industrys-best-kept-secret-5228). Summarized by Burnaze (https://burnaze.com/article/19596eb6-d98b-408c-b820-4d18b83b001b).