--- title: "Ben Gonzalez" url: https://burnaze.com/article/19645819-5b91-4877-ba21-982e98b09bec source: "1851 Franchise" original_url: https://1851franchise.com/2023s-young-ones-to-watch-in-franchising-ben-gonzalez-2724366 category: "Franchise Industry" industry: "Franchise Industry" published: 2023-12-07T15:10:33.000Z modified: 2026-11-01T01:12:15.457Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/197f76afa160e34e6aa38b0ae92f20326289.jpg --- # Ben Gonzalez **TL;DR:** Ben Gonzalez, VP of Communications for Scoop Soldiers and Chorbie, shared his journey in the franchise industry and his vision for its future. He emphasized the importance of building relationships in the industry. *originally published in 1851 Franchise on 2023-12-07. [Read the original](https://1851franchise.com/2023s-young-ones-to-watch-in-franchising-ben-gonzalez-2724366).* ## Story 1851 Franchise reached out to Ben Gonzalez to learn about his journey in the franchise industry, the innovations he is bringing to their field and his vision for the future of franchising. “I think we're living in an age where access to information is so readily available — more than it has ever been,” said Gonzalez. “For entrepreneurs who have problems that are present in their businesses, the speed at which they can find information is really, really helpful. But I don't think that should overshadow the necessity to build relationships with people because it's people who are going to help you elevate your game and take you to the next level and solve problems.” ## Entities - 1851 Franchise (publication) - General (sector) - entrepreneurship (topic) - franchise industry (topic) - Scoop Soldiers (company) - communications (topic) - Ben Gonzalez (person) - Chorbie (company) --- Originally reported by 1851 Franchise (https://1851franchise.com/2023s-young-ones-to-watch-in-franchising-ben-gonzalez-2724366). Summarized by Burnaze (https://burnaze.com/article/19645819-5b91-4877-ba21-982e98b09bec).