---
title: "GF podcast: Sally Anne Butters and Lucy Archer of Rev PR"
url: https://burnaze.com/article/196df433-78b6-42f3-afaf-1a4ae1eb24aa
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-sally-anne-butters-and-lucy-archer-of-rev-pr
author: "Amanda Peters"
category: "General"
published: 2021-01-22T09:00:00.000Z
modified: 2026-11-01T22:33:02.134Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Sally Anne Butters and Lucy Archer of Rev PR

**TL;DR:** Sally Anne Butters and Lucy Archer of Rev PR discuss creating authentic franchise public relations on the Global Franchise podcast. The podcast provides trend alerts to assist with international expansion plans.

*By Amanda Peters, originally published in Global Franchise on 2021-01-22. [Read the original](https://www.global-franchise.com/news/gf-podcast-sally-anne-butters-and-lucy-archer-of-rev-pr).*

## Story

- GF podcast: Sally Anne Butters and Lucy Archer of Rev…

The co-founders of the specialist franchise PR agency discuss how to create authentic franchise public relations

The co-founders of the specialist franchise PR agency discuss how to create authentic franchise public relations.

For some brands, public relations can seem like a marketing buzzword that crops up only on occasion. But for the real industry-leading franchises, a strong PR strategy is the backbone to both consumer awareness, and new franchisee acquisition.

Nobody knows this more than Sally Anne Butters and Lucy Archer, whose public relations organization Rev PR has doubled its client base since last March, when brands scrambled to solve problems presented by the pandemic.

On this episode, we speak with Sally and Lucy about the cornerstones of solid PR, and the pair share their essential tips that brands can start using from today, to ensure that they’re still a part of the conversation tomorrow.

## Entities

- General (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- industry trends (topic)
- master franchise investment (topic)
- public relations (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-sally-anne-butters-and-lucy-archer-of-rev-pr). Summarized by Burnaze (https://burnaze.com/article/196df433-78b6-42f3-afaf-1a4ae1eb24aa).