---
title: "Fatburger launches first rewards program"
url: https://burnaze.com/article/196e17d8-93c7-406e-85f1-2a2006daae72
source: "Restaurant Dive"
original_url: https://www.restaurantdive.com/news/fatburger-debuts-first-loyalty-program/832550/
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-10-09T00:00:00.000Z
modified: 2026-10-31T13:52:36.684Z
image: https://imgproxy.divecdn.com/ItDOfYfD76fP---C4pTfwDNQ0MTVCk_8nIPL4IVVGyY/g:ce/rs:fit:770:435/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS80MDEwYzhlMi02YTZkLTRlOWItYWQzZC04ZmNiNjFmMjRhNzcuanBn.webp
---

# Fatburger launches first rewards program

**TL;DR:** Fatburger has launched its first rewards program, Fatburger Rewards, which allows members to earn points for every $1 spent on eligible purchases and receive $5 discounts for every 75 points accrued. The program aims to boost sales and frequency as the chain expands across the U.S. and internationally.

*originally published in Restaurant Dive on 2026-10-09. [Read the original](https://www.restaurantdive.com/news/fatburger-debuts-first-loyalty-program/832550/).*

## Key facts

- Fatburger Rewards offers $5 off for 75 points
- New members get $5 off an order of $20 or more
- Loyalty members spend more on average

## Story

Members earn points for every $1 spent on eligible purchases and receive $5 discounts for every 75 points accrued, a strategy that could help boost sales and frequency.

- Fatburger debuted its first loyalty rewards program , Fatburger Rewards, on Thursday, according to a press release.

- Members earn points for every $1 spent on eligible purchases and can redeem $5 off for every 75 points. New members receive $5 off an order of $20 or more, valid for 30 days at participating locations.

## Program launch details

- The rewards program launch comes just a few weeks after the chain’s parent company renamed itself OHG Brands as Fatburger’s new owner starts to plot its post-bankruptcy future.

Fatburger Rewards will likely result in additional frequency and larger average checks from members, as loyalty members in general historically spend more. The chain will also offer app-only offers, limited-time promotions, bonus rewards and exclusive perks, Jessica DePrizio, senior director of marketing at Fatburger, said in a statement.

## Growth and expansion

The rewards program will also help the chain attract new customers as it opens locations across the U.S. and internationally. Prior to its bankruptcy, Fat Brands had hundreds of units in the pipeline following an aggressive franchise push. Even after the bankruptcy petition, Fatburger continued to open locations this year, including expanding into France and opening its first Jacksonville, Florida, restaurant .

Fatburger, along with 11 other entities, has been under new ownership since summer, when FBG Bid Co. bought Fat Brands out of bankruptcy for $595 million as part of four transactions that ultimately split up the company. It reduced the entity from 18 concepts to 12. Fat Brands declared bankruptcy in January after the company was unable to pay down over $1 billion in debt that accrued after years of acquisitions.

## Entities

- QSR (sector)
- loyalty program (topic)
- expansion plans (topic)
- sales growth (topic)
- Fat Brands (company)
- Restaurant Dive (publication)
- rewards program (topic)
- Fatburger (company)
- OHG Brands (company)
- FBG Bid Co. (investor)
- FBG Bid Co. acquisition of Fat Brands (deal)
- Jessica DePrizio (person)

---
Originally reported by Restaurant Dive (https://www.restaurantdive.com/news/fatburger-debuts-first-loyalty-program/832550/). Summarized by Burnaze (https://burnaze.com/article/196e17d8-93c7-406e-85f1-2a2006daae72).