---
title: "HB Protein Smoothies Goes National with 5-Unit Florida Deal from Investor in Wolfgang Puck, PF Chang’s and Panera Bread"
url: https://burnaze.com/article/19821cab-9e5f-4f48-83e9-c8bed3f53f70
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260317_hb_protein_smoothies_goes_national_with_5unit_florida_deal_from_investor_in.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2026-03-17T12:00:00.000Z
modified: 2026-10-31T16:51:25.205Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# HB Protein Smoothies Goes National with 5-Unit Florida Deal from Investor in Wolfgang Puck, PF Chang’s and Panera Bread

**TL;DR:** HB Protein Smoothies is expanding nationally with a 5-unit deal in Florida, backed by investor Oswald, who has experience investing in restaurant brands like Wolfgang Puck and Panera Bread. Oswald discovered the concept in Arizona and plans to bring it to Southwest Florida.

*originally published in Franchising.com on 2026-03-17. [Read the original](https://www.franchising.com/news/20260317_hb_protein_smoothies_goes_national_with_5unit_florida_deal_from_investor_in.html).*

## Story

Oswald brings decades of experience investing in and advising restaurant brands. A CPA, attorney and former investment banker, he has been involved with numerous hospitality companies, including Wolfgang Puck Company, PF Chang’s and Panera Bread. He is also an investor and active board member with the franchise development firm Fransmart.

“Protein is the next big thing in the restaurant industry,” said Oswald. “These are delicious, craveable shakes, and the numbers are better than any concept I’ve ever seen. Wait until you see the Item 19.”

Oswald discovered the concept while visiting Arizona and immediately saw an opportunity to bring the brand to his home market in Southwest Florida.

“I visited HB Protein Smoothies in Scottsdale and immediately wished we had one in Naples,” said Oswald. “Nothing like this concept. Delicious high protein nutritious shakes I found myself craving to the point where I wanted to bring these to Southwest Florida myself.”

Founded by father-and-son team Ethan and Daniel Boone, HB Protein Smoothies is designed to make high-protein nutrition part of everyday routines. Each smoothie contains 35–50 grams of protein with just 250–400 calories, offering customers a convenient option for nutritious meals and snacks.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchise development (topic)
- restaurant industry (topic)
- Florida (location)
- Arizona (location)
- Panera Bread (company)
- Fransmart (company)
- P.F. Chang's (company)
- HB Protein Smoothies (company)
- Daniel Boone (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260317_hb_protein_smoothies_goes_national_with_5unit_florida_deal_from_investor_in.html). Summarized by Burnaze (https://burnaze.com/article/19821cab-9e5f-4f48-83e9-c8bed3f53f70).