---
title: "The Advocate: Premium, fresh, juicy ‘better burgers’ with a variety of toppings make for a mouthwatering trend in Baton Rouge"
url: https://burnaze.com/article/19a32a8f-c193-4b24-b9bf-079ba0e95b59
source: "1851 Franchise"
original_url: https://1851franchise.com/the-advocate-premium-fresh-juicy-better-burgers-with-a-variety-of-toppings-make-for-a-mouthwatering-trend-in-baton-rouge-1687
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2015-05-21T17:12:04.000Z
modified: 2026-11-01T04:16:15.355Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc9247.jpeg
---

# The Advocate: Premium, fresh, juicy ‘better burgers’ with a variety of toppings make for a mouthwatering trend in Baton Rouge

**TL;DR:** The better burger trend is growing in Baton Rouge, with sales hitting $3.5 billion in 2014, according to Technomic. Chuck Kerr is planning his second MOOYAH Burgers, Fries & Shakes location in the area due to the trend's popularity.

*originally published in 1851 Franchise on 2015-05-21. [Read the original](https://1851franchise.com/the-advocate-premium-fresh-juicy-better-burgers-with-a-variety-of-toppings-make-for-a-mouthwatering-trend-in-baton-rouge-1687).*

## Story

The better burger trend is hot across the country, with sales hitting $3.5 billion in 2014, according to Technomic. That can be seen in Baton Rouge, where burgers have proven to be big business.

Chuck Kerr has been operating a highly successful MOOYAH Burgers, Fries & Shakes in Baton Rouge and is planning his second location based on the popularity of MOOYAH and the better-burger trend in general.

In speaking with The Advocate, Kerr said, “The neatest part about the whole thing is that the customer is benefiting from capitalism. They’re getting more choices and better choices.”

Technomic forecasts the better-burger segment will grow by 10 percent in the next five years.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- MOOYAH (company)
- Technomic (company)
- Baton Rouge (location)
- better burgers (topic)
- market trend (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/the-advocate-premium-fresh-juicy-better-burgers-with-a-variety-of-toppings-make-for-a-mouthwatering-trend-in-baton-rouge-1687). Summarized by Burnaze (https://burnaze.com/article/19a32a8f-c193-4b24-b9bf-079ba0e95b59).