---
title: "Potbelly Takes Its Legendary Cookie Game to the Next Level with Limited-Time Cinnamon Roll Cookie"
url: https://burnaze.com/article/19a66696-1ad1-4a3f-9b56-694e500d4105
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240308_potbelly_takes_its_legendary_cookie_game_to_the_next_level_with_limitedtime.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2024-03-08T12:00:00.000Z
modified: 2026-11-01T22:32:41.731Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Takes Its Legendary Cookie Game to the Next Level with Limited-Time Cinnamon Roll Cookie

**TL;DR:** Potbelly launches a limited-time Cinnamon Roll Cookie, a new addition to its legendary cookie collection. The cookie is baked fresh in-shop daily and infused with the taste of cinnamon.

*originally published in Franchising.com on 2024-03-08. [Read the original](https://www.franchising.com/news/20240308_potbelly_takes_its_legendary_cookie_game_to_the_next_level_with_limitedtime.html).*

## Story

CHICAGO - This mid-March it won’t only be budding flowers filling the air with fresh scents. Potbelly (NASDAQ: PBPB) is sending the senses soaring unlike ever before with aromas from its new Cinnamon Roll Cookie.

Starting Monday, March 11, the iconic neighborhood sandwich shop is launching the exclusive limited-time Cinnamon Roll Cookie. Available while supplies last, it’s a treat that promises to transport taste buds to the comforting world of cinnamon rolls.

Baked fresh in-shop daily and infused with the irresistible taste of cinnamon, the Cinnamon Roll Cookie offers a unique blend of richness and spice. Each bite is reminiscent of the classic flavors of homemade iced cinnamon rolls.

"The smell when they are baking in our shops is fantastic…and it has a taste to match. Our fans love our cookies and the Cinnamon Roll Cookie is a worthy addition,” said David Daniels, Chief Marketing Officer of Potbelly. “Don’t waste time, because they won’t last long. We’re confident these will be an instant hit!”

Potbelly cookies offer a range of taste options, including classics like Oatmeal Chocolate Chip, Chocolate Brownie, and Sugar Cookies. The brand is also well known for its limited-time treats like the S’mores Cookie and Red Velvet Cookie.

While available, the Cinnamon Roll Cookie can be purchased through the Potbelly App, potbelly.com, third-party delivery apps and in-shop.

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles for more than 40 years with warm, toasty sandwiches, signature salads, hand-scooped ice cream in creamy shakes, customized just the way customers want them. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 340 company-owned shops in the United States.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- limited time offer (topic)
- brand expansion (topic)
- Potbelly (company)
- David Daniels (person)
- cookie launch (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240308_potbelly_takes_its_legendary_cookie_game_to_the_next_level_with_limitedtime.html). Summarized by Burnaze (https://burnaze.com/article/19a66696-1ad1-4a3f-9b56-694e500d4105).