---
title: "la Madeleine Launches All-Day Brunch with New Artisan Menu Items, Upgraded Classics and $5 Mimosas"
url: https://burnaze.com/article/19ec3c6b-9663-4c59-bc36-e3720575a9b1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260305_la_madeleine_launches_allday_brunch_with_new_artisan_menu_items_upgraded_cl.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2026-03-05T12:00:00.000Z
modified: 2026-11-01T22:32:28.609Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# la Madeleine Launches All-Day Brunch with New Artisan Menu Items, Upgraded Classics and $5 Mimosas

**TL;DR:** la Madeleine is launching an all-day brunch menu with new artisan menu items, upgraded classics, and $5 mimosas. The menu features French-inspired dishes, including a new French toast collection and artisan sandwiches.

*originally published in Franchising.com on 2026-03-05. [Read the original](https://www.franchising.com/news/20260305_la_madeleine_launches_allday_brunch_with_new_artisan_menu_items_upgraded_cl.html).*

## Story

DALLAS – Starting March 4, la Madeleine is debuting a revamped all-day brunch menu designed for lingering lunches, afternoon indulgences and early-evening apéritifs. With delectable sandwiches, elevated café-style French toasts and $5 mimosas available every day during regular operating hours, the lineup sets a new standard for quality and craft at the café.

While traditional concepts turn off the griddle by mid-afternoon, la Madeleine is leaning into true French-inspired café culture — both l'apéritif, the pre-dinner tradition of enjoying a sparkling drink centered around conversation and connection, and le goûter, the afternoon sweet snack ritual enjoyed around 4 p.m.

“At la Madeleine, we want guests to feel like they can come in and be able to satisfy a craving,” said John Dillon, CEO and president of la Madeleine. “Every item on this menu was built around quality you can taste: richer flavors, better ingredients and dishes that feel special. Whether someone is stopping in for a late breakfast or winding down their day with a mimosa and our upgraded French toasts, we want that moment to feel worth it.”

At the heart of the updated menu is an expanded French toast collection — now made with thicker, fluffier slices for a richer, more indulgent bite — alongside a new line of artisan sandwiches crafted with hand-carved meats:

- Crème Brûlée French Toast (NEW!) — Golden French toast stacked with a layer of rich crème brûlée piped in between for a caramelized bite, finished with whipped topping and maple syrup.

- The Frenchie (NEW!) — A croissant prepared French toast-style, layered with crème anglaise and mascarpone, topped with blackberry jam, fresh berries and an almond crumble.

- Hot Honey Ham & Fromage (NEW!) — Hand-carved ham and four melted cheeses pressed in a buttery panini, finished with a drizzle of hot honey for a subtle kick.

- Café Club (NEW!) — Toasted bread stacked with hand-carved turkey, crispy bacon, lettuce, tomato, mayo and avocado.

- Classic French Toast — Two slices of thicker, fluffier French toast dusted with powdered sugar, topped with a pat of butter and served with warm maple syrup for an upgraded take on a timeless favorite.

- Classic French Toast with Fresh Berry Trio — The improved classic topped with fresh strawberries, blueberries and raspberries, finished with silky whipped topping.

Spanning sweet and savory — and best enjoyed with a $5 mimosa in hand to further embrace the spirit of connections and celebrations — the café-bakery brand is creating new occasions where there is always time for something sweet, something sparkling, and a reason to gather for guests.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- menu update (topic)
- John Dillon (person)
- la Madeleine (company)
- brunch menu (topic)
- french cuisine (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260305_la_madeleine_launches_allday_brunch_with_new_artisan_menu_items_upgraded_cl.html). Summarized by Burnaze (https://burnaze.com/article/19ec3c6b-9663-4c59-bc36-e3720575a9b1).