---
title: "World Gym Appoints New Vice President of Marketing"
url: https://burnaze.com/article/19fa9250-52ae-4eb8-abec-8aa36d0337e2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230214_world_gym_appoints_new_vice_president_of_marketing.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Marketing","People"]
published: 2023-02-14T12:00:00.000Z
modified: 2026-11-01T01:03:43.840Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# World Gym Appoints New Vice President of Marketing

**TL;DR:** World Gym has appointed Brea Ballard as its new Vice President of Marketing, leveraging her 25 years of experience in marketing and brand management. Ballard will help shape the future of the brand and maintain its reputation for delivering exceptional fitness experiences.

*originally published in Franchising.com on 2023-02-14. [Read the original](https://www.franchising.com/news/20230214_world_gym_appoints_new_vice_president_of_marketing.html).*

## Story

With her vast background in marketing and brand management, she will play a key role in shaping the future of World Gym and maintaining its reputation for delivering exceptional fitness experiences.

With 25 years working in both the fitness and franchise industries, Ballard spent 13 years in marketing leadership roles at national franchise concepts. She previously served as the Chief Marketing Officer for Row House, led marketing for a major big-box fitness franchisor and helped launch several boutique fitness concepts.

“As the fitness industry is constantly evolving and adapting to the needs and wants of its customers, we’re thrilled to have Brea on board,” said Lewis Stanton, CEO of World Gym. “Her fitness and franchise marketing experience will help us make an even more positive impact on the health and well-being of franchisees, staff and members across the globe."

## Entities

- Franchising.com (publication)
- Fitness (sector)
- fitness industry (topic)
- franchise marketing (topic)
- marketing leadership (topic)
- Row House (company)
- World Gym (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230214_world_gym_appoints_new_vice_president_of_marketing.html). Summarized by Burnaze (https://burnaze.com/article/19fa9250-52ae-4eb8-abec-8aa36d0337e2).