---
title: "CENTURY 21 Custom Home Realty of Mendon Acquisition of Boutique Mansfield Brokerage"
url: https://burnaze.com/article/1a086070-f8e2-41d7-a008-661806075b53
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241205_century_21_custom_home_realty_of_mendon_acquisition_of_boutique_mansfield_b.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Finance & M&A"]
published: 2024-12-05T12:00:00.000Z
modified: 2026-10-31T20:10:05.350Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# CENTURY 21 Custom Home Realty of Mendon Acquisition of Boutique Mansfield Brokerage

**TL;DR:** CENTURY 21 Custom Home Realty of Mendon acquired Monarch Realty Group, a boutique Mansfield brokerage, to enhance productivity and growth. The combined operations now comprise four offices and independent agents with access to advanced technology and an international network.

*originally published in Franchising.com on 2024-12-05. [Read the original](https://www.franchising.com/news/20241205_century_21_custom_home_realty_of_mendon_acquisition_of_boutique_mansfield_b.html).*

## Story

The newly combined operations now comprise four offices and independent agents. These agents will have access to technology and an international network to complement their community connections and local market knowledge.

According to Deb Flanagan, broker/owner of CENTURY 21 Custom Home Realty, joining forces with Monarch Realty Group is helping to bring together like-minded, growth-oriented real estate professionals who are committed to high levels of client service.

“Bringing Monarch Realty Group into the CENTURY 21 Custom Home Realty family will provide its affiliated agents with advanced systems and tools and empower them to deliver exceptional value to their clients,” said Flanagan.

“I opened Monarch Realty Group in 2008 after a 20-year career in healthcare,” said Ruth Dipietrantonio, founder and principal broker of Monarch Realty Group. “While the two careers may seem very different, both are focused on serving the needs of people, and over the last 15 years, I have made delivering exceptional service a hallmark of our firm. Now, at a point in my career where I’d like to take a step back from leadership, I’m so excited to watch the legacy we’ve built with Monarch Realty Group continue to thrive under Deb and Naomi’s stewardship.

I am confident that their philosophy of blending a human-centric approach to real estate with the ability to innovate and implement today’s latest solutions will provide tremendous value to clients and bolster our affiliated agents’ value proposition.”

“Since joining the brand earlier this year, we have been able to offer our affiliated agents sophisticated marketing materials and professional development resources to help increase their productivity. We are excited to introduce the new associates to these business-building tools. All these resources allow us to advance our collective core passion – making a difference in someone’s life while delivering the joy of homeownership and nurturing long-term relationships,” said Naomi Vogt, broker/owner of CENTURY 21 Custom Home Realty.

## Entities

- Franchising.com (publication)
- business growth (topic)
- Real Estate (sector)
- real estate expansion (topic)
- brokerage acquisition (topic)
- CENTURY 21 Custom Home Realty of Mendon (company)
- Monarch Realty Group (company)
- Deb Flanagan (person)
- Ruth Dipietrantonio (person)
- Naomi Vogt (person)
- CENTURY 21 Custom Home Realty of Mendon acquisition of Monarch Realty Group (deal)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241205_century_21_custom_home_realty_of_mendon_acquisition_of_boutique_mansfield_b.html). Summarized by Burnaze (https://burnaze.com/article/1a086070-f8e2-41d7-a008-661806075b53).