---
title: "Dickey’s Barbecue Pit Sees Growth Through Their Summer Of Gold Loyalty Program"
url: https://burnaze.com/article/1a094bef-9ddd-4fc7-86ee-4e76a8b2cdfc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210820_dickeys_barbecue_pit_sees_growth_through_their_summer_of_gold_loyalty_progr.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Technology","Marketing"]
published: 2021-08-20T12:00:00.000Z
modified: 2026-11-01T02:15:35.155Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Dickey’s Barbecue Pit Sees Growth Through Their Summer Of Gold Loyalty Program

**TL;DR:** Dickey's Barbecue Pit launched a cross-brand loyalty promotion, Summer of Gold, which resulted in over 17,000 people redeeming offers for free menu items. The promotion led to a 40% increase in online transactions.

*originally published in Franchising.com on 2021-08-20. [Read the original](https://www.franchising.com/news/20210820_dickeys_barbecue_pit_sees_growth_through_their_summer_of_gold_loyalty_progr.html).*

## Story

Each time an American athlete won a gold medal the Dickey Restaurant Brands emailed its loyalty members with a coupon good for either a complimentary item or a buy one, get one free coupon (BOGO). The online only program had over 17,000 people redeeming the offer of free pulled pork sandwiches, burgers, and chicken wings.

“We saw an over 40% increase in online transactions and were so happy to cross promote our brands and offer our loyalty members a delicious sandwich or wings while celebrating America’s athletes” says Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

The promotion was open to new and old Loyalty members from July 25th until the conclusion of the Olympics on August 9th. The United States won 39 gold medals at the 2021 Olympics, which was first among all countries in Tokyo.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- United States (location)
- loyalty program (topic)
- Dickey's Barbecue Pit (company)
- Laura Rea Dickey (person)
- qsr promotion (topic)
- olympic promotion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210820_dickeys_barbecue_pit_sees_growth_through_their_summer_of_gold_loyalty_progr.html). Summarized by Burnaze (https://burnaze.com/article/1a094bef-9ddd-4fc7-86ee-4e76a8b2cdfc).