---
title: "Fast Casual: Buffalo Wings & Rings Launches new LTO to Help Fight Breast Cancer"
url: https://burnaze.com/article/1a0e7cdd-f826-4c8f-b9dc-79ca5b097980
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/fast-casual-buffalo-wings-rings-launches-new-lto-to-help-fight-breast-cancer-6425
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2016-10-12T03:22:27.000Z
modified: 2026-11-01T04:14:47.086Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/df51c64a61b8c6a07f7ff1585bcfb7898616.jpg
---

# Fast Casual: Buffalo Wings & Rings Launches new LTO to Help Fight Breast Cancer

**TL;DR:** Buffalo Wings & Rings launches 'Chip In for the Cause' LTO to raise breast cancer awareness and donate to research. The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail.

*originally published in 1851 Franchise on 2016-10-12. [Read the original](https://1851franchise.com/wingsandrings/fast-casual-buffalo-wings-rings-launches-new-lto-to-help-fight-breast-cancer-6425).*

## Story

In recognition of Breast Cancer Awareness Month, Buffalo Wings & Rings is bringing new meaning to the act of chipping in with its newest limited time offer promotion, “Chip In for the Cause”, featuring pink tortilla chips.

The restaurant franchise will donate $1 to breast cancer awareness and research for every order placed for its new pink tortilla chips and signature pink cocktail, the Blushing Buffalo.

"We created the Chip In for the Cause LTO to encourage our franchisees to bring attention to breast cancer awareness in their local communities and unite our system with a common cause," Diane Matheson, director of marketing for Buffalo Wings & Rings, said in the release.

Through the promotion, guests can also purchase cause-related T-shirts and complete pledge cards indicating an individual or what reason they are supporting through their contributions.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- limited time offer (topic)
- charity partnership (topic)
- menu promotion (topic)
- breast cancer awareness (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/fast-casual-buffalo-wings-rings-launches-new-lto-to-help-fight-breast-cancer-6425). Summarized by Burnaze (https://burnaze.com/article/1a0e7cdd-f826-4c8f-b9dc-79ca5b097980).