---
title: "Smoothie King Reveals New Smoothie Subscription Brand, Nourish Daily"
url: https://burnaze.com/article/1a5a0417-ee21-4288-9924-b563f3b473e5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220414_smoothie_king_reveals_new_smoothie_subscription_brand_nourish_daily.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2022-04-14T12:00:00.000Z
modified: 2026-11-01T02:09:25.968Z
image: https://imgs.franchising.com/brands/social/smoothieking.jpg
---

# Smoothie King Reveals New Smoothie Subscription Brand, Nourish Daily

**TL;DR:** Smoothie King launched its new smoothie subscription brand, Nourish Daily, allowing guests to create custom smoothies in their kitchen. Nourish Daily offers 12 'purpose powders' and ten different ingredient blend options for a customized smoothie experience.

*originally published in Franchising.com on 2022-04-14. [Read the original](https://www.franchising.com/news/20220414_smoothie_king_reveals_new_smoothie_subscription_brand_nourish_daily.html).*

## Key facts

- Smoothie King launches Nourish Daily
- 12 purpose powders available
- Customizable smoothie subscriptions

## Story

## New smoothie brand

“With 50 years of smoothie-making expertise, we know what blends well and tastes good together,” said Rebecca Miller, chief marketing officer of Smoothie King. “Nourish Daily saves our guests time, money and effort by giving them great-tasting purposeful smoothies straight from their freezer to blender to cup.”

Nourish Daily focuses on offering elevated options that other smoothie subscriptions do not, such as customization, convenience and compact packaging. The brand’s website guides guests to build their smoothie subscriptions based on individual health and lifestyle goals.

Nourish Daily offers 12 ‘purpose powders’ including keto-friendly protein, muscle-building, vegan and immune support. The subscription allows guests to mix and match their selection of purpose powders with ten different ingredient blend options such as Wild Berry, Strawberry Pineapple and Veggie Mango to curate a truly customized smoothie experience.

To create a custom smoothie, you combine the ‘purpose powder,‘ ingredient blend and preferred liquid (e.g., water, milk, or juice) in a blender. No ice is required. Just blend and pour, making it simple to enjoy delicious smoothies at home that supports a healthy and active lifestyle.

## Convenience features

Nourish Daily does the backend work for its guests by providing clean ingredients, customized recipes and free scheduled delivery through its online website. It takes the hassle out of sourcing smoothie ingredients, saves time going to and from the grocery store and takes the guesswork out of creating good-tasting recipes.

Smoothie subscriptions are delivered with the convenience of choosing the date and time of the delivery, eliminating time spent tracking shipments or sitting unattended for an extended period. Alternatively, guests can pick up their smoothie subscription in-store at their nearest Smoothie King location.

Nourish Daily comes in flat, space-saving and recyclable packaging to avoid bulky containers that take up too much freezer space. The smoothie subscription is available in quantities of seven ($6.99 per smoothie), 14 ($6.29 per smoothie), or 21 ($5.29 per smoothie).

Nourish Daily with Smoothie King is a smoothie subscription launched exclusively in the Dallas-Fort Worth area on April 12. Nourish Daily provides customizable purpose-driven smoothies in space-saving recyclable packaging with the convenience of free scheduled delivery. To learn more, follow us on Instagram or Facebook. To build a smoothie subscription, please visit nourishdailysk.com.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand expansion (topic)
- Smoothie King (company)
- Dallas-Fort Worth, Texas (location)
- customization options (topic)
- convenience features (topic)
- smoothie subscription (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220414_smoothie_king_reveals_new_smoothie_subscription_brand_nourish_daily.html). Summarized by Burnaze (https://burnaze.com/article/1a5a0417-ee21-4288-9924-b563f3b473e5).