---
title: "Wendy's Introduces New Biggie Deals Menu starting at $4"
url: https://burnaze.com/article/1a61d1e8-290b-42c9-ac49-0cffc17ab8f6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260114_wendys_introduces_new_biggie_deals_menu_starting_at_4.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-01-14T12:00:00.000Z
modified: 2026-10-31T17:21:02.088Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Wendy's Introduces New Biggie Deals Menu starting at $4

**TL;DR:** Wendy's introduces a new Biggie Deals value menu with $4, $6, and $8 price points, offering combinations of iconic menu items. The menu includes Biggie Bites, Biggie Bag, and Biggie Bundle, with options for customization and great value.

*originally published in Franchising.com on 2026-01-14. [Read the original](https://www.franchising.com/news/20260114_wendys_introduces_new_biggie_deals_menu_starting_at_4.html).*

## Story

DUBLIN, Ohio, Jan. 14, 2026 // PRNewswire // -- Wendy's® is making a biggie deal out of value in 2026 and today, introduces a new Biggie Deals® value menu. With $4, $6, and $8 price points and delicious combinations of iconic, fan-favorite menu items, Wendy's is offering the value, quality, and options consumers deserve.

Wendy's commitment to value runs deep in its brand history. It started back in 1989 when Wendy's became the first QSR to introduce the value menu concept. After nearly 40 years of listening to fans, along with the launch of the iconic Biggie Bag in 2019, the new Biggie Deals value menu doubles down on quality and choice by featuring hamburgers made with fresh, never frozen beef*, juicy chicken sandwiches, Hot & Crispy Fries, nuggs, and drinks.

The new Biggie Deals menu includes:

- $4 Biggie® Bites: Choose One: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, 4pc. Nuggets, or Jr. Fry Choose A Second: 4pc. Nuggets, Jr. Fry, or Small Soft Drink

- $6 Biggie Bag®: Choose One: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack™ 4pc. Nuggets Jr. Fry Small Soft Drink

- $8 Biggie® Bundle: Choose Two: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack™ Jr. Fry Small Soft Drink

"We know customers want choice and a meal option made just for them. That's why we're expanding Biggie Deals — to give more ways to customize and enjoy great value," said Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy's Company. "With new ways to enjoy iconic menu items fans know and love, the Biggie Bites, Bag, and Bundle prove that value and quality aren't mutually exclusive, at least not at Wendy's."

Now available in Wendy's restaurants nationwide, fans can experience meals built their way, at a variety of price points that deliver compelling value.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- Wendy's (company)
- qsr trends (topic)
- value menu (topic)
- Lindsay Radkoski (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260114_wendys_introduces_new_biggie_deals_menu_starting_at_4.html). Summarized by Burnaze (https://burnaze.com/article/1a61d1e8-290b-42c9-ac49-0cffc17ab8f6).