---
title: "TechCrunch: Facebook is clamping down on posts that shamelessly beg for your engagement"
url: https://burnaze.com/article/1ad3ad63-9e4f-4c88-beef-978fc56ca082
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-facebook-is-clamping-down-on-posts-that-shamelessly-beg-for-your-engagement-2705029
category: "Technology"
topics: ["Technology"]
published: 2017-12-18T13:08:50.000Z
modified: 2026-11-01T03:04:03.167Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/10fee1e66e692c6629d587e42bd15d021401.jpg
---

# TechCrunch: Facebook is clamping down on posts that shamelessly beg for your engagement

**TL;DR:** Facebook will penalize brands that engage in 'engagement baiting' by reducing their post reach. The penalty is part of the company's effort to reduce spam on user news feeds.

*originally published in 1851 Franchise on 2017-12-18. [Read the original](https://1851franchise.com/techcrunch-facebook-is-clamping-down-on-posts-that-shamelessly-beg-for-your-engagement-2705029).*

## Story

It is common for Facebook users to encounter content that features 'engagement bait.' According to a recent article in TechCrunch, the social media platform will be penalizing brands and pages that are guilty of this tactic by reducing total reach for these posts.

Examples of engagement baiting include contest posts that require a specific engagement from fans. Repeat offenders will face the largest decline in reach. The penalty will not be permanent, as pages will have the opportunity to regain their reach by offering better content.

This new system is part of the company's effort to reduce spam on user news feeds. It is expected to launch within the next few weeks.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- social media regulation (topic)
- engagement baiting (topic)
- spam reduction (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-facebook-is-clamping-down-on-posts-that-shamelessly-beg-for-your-engagement-2705029). Summarized by Burnaze (https://burnaze.com/article/1ad3ad63-9e4f-4c88-beef-978fc56ca082).