---
title: "The Boston Globe: BoConcept Plans East Coast Development with Focus in Boston"
url: https://burnaze.com/article/1af25eb0-e7e3-4a22-93d2-efedd17a94d1
source: "1851 Franchise"
original_url: https://1851franchise.com/the-boston-globe-boconcept-plans-east-coast-development-with-focus-in-boston-11929
category: "Retail"
industry: "Retail"
published: 2017-04-24T22:17:02.000Z
modified: 2026-11-01T03:12:25.023Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d38183.jpg
---

# The Boston Globe: BoConcept Plans East Coast Development with Focus in Boston

**TL;DR:** BoConcept plans to add 40 locations in the United States, focusing on the Boston area for new stores.

*originally published in 1851 Franchise on 2017-04-24. [Read the original](https://1851franchise.com/the-boston-globe-boconcept-plans-east-coast-development-with-focus-in-boston-11929).*

## Story

Contrary to many online-focused retailers these days, BoConcept still does a majority of business at these brick and mortar locations. This is due to the customer's desire to try out furniture firsthand and determine if it is a fit for their home before purchasing it.

“We think the road to go is brick and mortar,” BoConcept Director of U.S. Marketing Steen Knigge told The Boston Globe.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- expansion (topic)
- Boston (location)
- BoConcept (company)
- business (topic)
- furniture (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-boston-globe-boconcept-plans-east-coast-development-with-focus-in-boston-11929). Summarized by Burnaze (https://burnaze.com/article/1af25eb0-e7e3-4a22-93d2-efedd17a94d1).