---
title: "Fast Casual: Starbucks holiday cups encourage 'doing good'"
url: https://burnaze.com/article/1b8b3b59-3d8a-4c05-beb0-c49d29c54b21
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-starbucks-holiday-cups-encourage-doing-good-2704745
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2017-11-02T13:08:08.000Z
modified: 2026-11-01T04:11:29.202Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/aac03f744066722382bcc1cd9e70866c762.jpg
---

# Fast Casual: Starbucks holiday cups encourage 'doing good'

**TL;DR:** Starbucks is rolling out its signature red cups for the holiday season, with a design that encourages customers to add their own color and illustrations. The cups feature a pair of hands holding a set of holiday cups, symbolizing connection, love and joy.

*originally published in 1851 Franchise on 2017-11-02. [Read the original](https://1851franchise.com/fast-casual-starbucks-holiday-cups-encourage-doing-good-2704745).*

## Story

Starbucks is looking ahead to the next big holiday. According to a recent article in Fast Casual, the brand is rolling out its signature red cups. These holiday designs have been a staple of the coffee giant's holiday celebration since 1997.

"This year's cup is intentionally designed to encourage our customers to add their own color and illustrations. We love the idea of everyone making this year's cup their own," said Leanne Fremar, the brand's executive creative director.

The design this year centers around a pair of hands holding a set of holiday cups. The artist behind the design said that this is meant to symbolize connection, love and joy. The cups will be accented by a sleeve featuring the words 'Give Good.'

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Starbucks (company)
- FastCasual (publication)
- holiday promotion (topic)
- brand marketing (topic)
- seasonal packaging (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-starbucks-holiday-cups-encourage-doing-good-2704745). Summarized by Burnaze (https://burnaze.com/article/1b8b3b59-3d8a-4c05-beb0-c49d29c54b21).