---
title: "Adweek: This Automaker Lets You Buy Its Latest Vehicle With YouTube Views"
url: https://burnaze.com/article/1be7a4ff-211f-4e11-8e80-016566c86291
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-this-automaker-lets-you-buy-its-latest-vehicle-with-youtube-views-2704758
category: "Automotive"
industry: "Automotive"
published: 2017-11-06T13:08:55.000Z
modified: 2026-11-01T03:05:39.213Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/90a01afafa232b347dd8e4956d40a39c1226.jpg
---

# Adweek: This Automaker Lets You Buy Its Latest Vehicle With YouTube Views

**TL;DR:** Opal is offering a promotion where fans can purchase its vehicles based on YouTube video views, with different view counts required for different models. A man named Yuri Schuurkes earned the most valuable vehicle through a viral video.

*originally published in 1851 Franchise on 2017-11-06. [Read the original](https://1851franchise.com/adweek-this-automaker-lets-you-buy-its-latest-vehicle-with-youtube-views-2704758).*

## Story

It is now possible to purchase a car based on YouTube video views. According to a recent article in Adweek, Opal is encouraging fans to shoot videos of its vehicles with the promise that if the video goes viral, the views will count as payment.

Opal is offering three different cars as part of this promotion, each with a different value. If a fan is able to reach 589,900 views on their video, they will receive the most basic model. The most complex car is worth 922,800 video views.

This technique increases conversation around the company and any videos that do go viral will have the power to grow brand awareness. A man named Yuri Schuurkes was able to reach the view count necessary to earn the most valuable vehicle through a humorous video where he dressed up like Spiderman for the test drive.

## Entities

- 1851 Franchise (publication)
- Automotive (sector)
- social media promotion (topic)
- viral marketing (topic)
- automotive sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-this-automaker-lets-you-buy-its-latest-vehicle-with-youtube-views-2704758). Summarized by Burnaze (https://burnaze.com/article/1be7a4ff-211f-4e11-8e80-016566c86291).