---
title: "Restaurant Hospitality: Famous Toastery Taps Into the Booming Brunch Business"
url: https://burnaze.com/article/1c07502f-596a-48bc-8cf2-184a9ebd0045
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-hospitality-famous-toastery-taps-into-the-booming-brunch-business-7271
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2016-11-01T22:17:49.000Z
modified: 2026-11-01T04:14:30.964Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d074301a5b5b83472668c3ec70f901948515.jpg
---

# Restaurant Hospitality: Famous Toastery Taps Into the Booming Brunch Business

**TL;DR:** Famous Toastery is tapping into the booming brunch business with unique wine pairings and breakfast fare. The brand has seen an incredible response to the pairings and has been active on social media to increase traffic to their locations.

*originally published in 1851 Franchise on 2016-11-01. [Read the original](https://1851franchise.com/restaurant-hospitality-famous-toastery-taps-into-the-booming-brunch-business-7271).*

## Story

If breakfast is the most important meal of the day, then brunch may be the most important meal of the week. As the Millennial generation takes to the combination of breakfast and lunch, many franchise restaurants are trying to capture the greatest marketshare at this coveted time of day, including rapidly growing better breakfast brand Famous Toastery.

A recent article in Restaurant Hospitality explored how restaurants like Famous Toastery are finding success at brunch time.

"We saw an opportunity to go beyond the usual mimosas and bloody Marys during brunch, so we worked up a pairing of different wines with our omelets and other breakfast fare," Robert Maynard, co-founder and CEO of Famous Toastery, told Restaurant Hospitality. "We saw an incredible response, and the pairings have given guests an incentive to come back again to try them all.”

In addition to the wine pairings, the brand has been active on social media to get the word out and increase traffic to their 12-and-growing locations in the U.S.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Famous Toastery (company)
- social media (topic)
- Robert Maynard (person)
- wine pairings (topic)
- brunch business (topic)
- breakfast fare (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-hospitality-famous-toastery-taps-into-the-booming-brunch-business-7271). Summarized by Burnaze (https://burnaze.com/article/1c07502f-596a-48bc-8cf2-184a9ebd0045).