---
title: "Ziggi’s Coffee Celebrates “Gold Rush Day” with Discovery Channel Ahead of Season Finale"
url: https://burnaze.com/article/1c07a676-85bb-471f-8239-23b9766a2e4b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260423_ziggis_coffee_celebrates_gold_rush_day_with_discovery_channel_ahead_of_seas.html
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2026-04-23T12:00:00.000Z
modified: 2026-10-31T16:29:17.275Z
image: https://imgs.franchising.com/brands/social/ziggiscoffee.jpg
---

# Ziggi’s Coffee Celebrates “Gold Rush Day” with Discovery Channel Ahead of Season Finale

**TL;DR:** Ziggi's Coffee is teaming up with Discovery Channel's Gold Rush to celebrate the Season 16 finale with a one-day in-store promotion. The promotion includes $2 off a Gold Rush Cold Brew and an exclusive Gold Rush bumper sticker with any purchase.

*originally published in Franchising.com on 2026-04-23. [Read the original](https://www.franchising.com/news/20260423_ziggis_coffee_celebrates_gold_rush_day_with_discovery_channel_ahead_of_seas.html).*

## Story

**What:** Ziggi’s Coffee is teaming up with Discovery Channel’s hit series Gold Rush to celebrate the Season 16 finale with a one-day, in-store promotion.

On Tuesday, April 28, guests can enjoy:

- $2 off a Gold Rush Cold Brew (in-store only)

- An exclusive Gold Rush bumper sticker with any purchase, while supplies last

The Gold Rush Cold Brew is a fan-favorite signature Ziggi’s menu item made with cold brew, half and half, caramel and caramel drizzle, offering a rich, indulgent flavor profile inspired by the “strike gold” moment.

The promotion aligns with the season finale of Gold Rush, one of Discovery Channel’s most popular series, which follows mining crews racing to uncover gold in the Yukon.

**When:** Tuesday, April 28, 2026 All day, during store hours while supplies last

**Where:** All participating Ziggi’s Coffee locations nationwide

**Why:** The one-day activation taps into the cultural moment of the Gold Rush season finale, connecting the show’s final gold count payoff with a real-world reward for fans.

**Terms:** Offer valid April 28, 2026, in-store only at participating Ziggi’s Coffee locations. Not valid on mobile, online or third-party delivery orders. Limit one discount per transaction. Cannot be combined with other offers. While supplies last.

Discovery Channel and Gold Rush are trademarks of Warner Bros. Discovery, Inc. Used with permission.

There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle and future around that perfect cup. That perfect cup of coffee is now the perfect franchise.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- partnership (topic)
- Ziggi's Coffee (company)
- Warner Bros. Discovery (company)
- promotional event (topic)
- Discovery Channel (company)
- Gold Rush (company)
- season finale (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260423_ziggis_coffee_celebrates_gold_rush_day_with_discovery_channel_ahead_of_seas.html). Summarized by Burnaze (https://burnaze.com/article/1c07a676-85bb-471f-8239-23b9766a2e4b).