---
title: "QSR: Papa Murphy's Executive Discusses the Challenges of Growth in New Markets"
url: https://burnaze.com/article/1c4b6c89-ed60-4fbd-b60b-fdf5c50cf134
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-papa-murphys-executive-discusses-the-challenges-of-growth-in-new-markets-10039
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2017-02-07T20:15:02.000Z
modified: 2026-11-01T04:13:40.144Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1d0b3c38498311de4d8e98d27d97ac296260.jpg
---

# QSR: Papa Murphy's Executive Discusses the Challenges of Growth in New Markets

**TL;DR:** Papa Murphy's executive discusses the challenges of growth in new markets, including lack of brand recognition and consumer education. The company sees opportunities for consumer education and sampling in new markets.

*originally published in 1851 Franchise on 2017-02-07. [Read the original](https://1851franchise.com/qsr-papa-murphys-executive-discusses-the-challenges-of-growth-in-new-markets-10039).*

## Story

As limited-service restaurants plan growth for 2017, QSR released their annual growth report- a list of the 40 hottest markets ripe for expansion in the segment according to some of the top brand executives in the industry.

With challenges like lack of brand recognition, QSR companies are finding new ways to engage a new customer base when entering a market.

"As the nation's largest "take 'n' bake" pizza brand, consumers in new markets often have little, if any, experience with our product, and those consumers sometimes expect us to be selling cooked pizza like every other pizza place," said an executive for Papa Murphy's. "We see a lot of opportunity for consumer education and sampling."

When weighing competitors in in new markets, Papa Murphy's considers an influx of pizza brands as indication for demand rather than oversaturation, but recognizes that competition creates real estate challenges. Papa Murphy's has found success highlighting their brand differentiators to help the company grow in to new and growing markets.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- market expansion (topic)
- brand recognition (topic)
- Papa Murphy's (company)
- qsr growth (topic)
- consumer education (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-papa-murphys-executive-discusses-the-challenges-of-growth-in-new-markets-10039). Summarized by Burnaze (https://burnaze.com/article/1c4b6c89-ed60-4fbd-b60b-fdf5c50cf134).