---
title: "BrandONE Adds Soccer 5® USA to Portfolio"
url: https://burnaze.com/article/1c4e3b51-9216-4770-a2d1-3bedfe57206a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240229_brandone_adds_soccer_5_usa_to_portfolio.html
category: "Fitness"
industry: "Fitness"
published: 2024-02-29T12:00:00.000Z
modified: 2026-10-31T20:04:55.579Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# BrandONE Adds Soccer 5® USA to Portfolio

**TL;DR:** BrandONE has added Soccer 5 USA to its portfolio, bringing compact soccer to the U.S. Soccer 5 USA was co-founded by Alan Georgeson and his two sons, Scott and Jack.

*originally published in Franchising.com on 2024-02-29. [Read the original](https://www.franchising.com/news/20240229_brandone_adds_soccer_5_usa_to_portfolio.html).*

## Story

Bringing Compact Soccer Variation to the U.S.

Soccer 5® was co-founded by Alan Georgeson and his two sons, Scott and Jack. Today, Scott serves as the President, leading the company, while Jack leads the franchising arm of Soccer 5® as the Director of Business Development. Born and raised in Scotland, the three witnessed firsthand the popularity and explosive growth of small-sided soccer – a modified version of traditional soccer played with fewer players on a smaller field– and saw the immense potential for the specialty soccer alternative to thrive in the states.

After the Georgeson family moved to the U.S. in 2008, they opened their first Soccer 5® USA location in 2010.

Encouraging Community Engagement and Inclusivity

Small-sided soccer games typically involve teams of five players, on a shorter field with smaller goals. This format increases players’ involvement in the game and interactions with the soccer ball, while allowing for greater opportunities for skill development. Additionally, small-sided soccer promotes inclusivity by accommodating players of varying skill levels and physical attributes, making it a more accessible and enjoyable experience for participants of all ages and abilities.

“When the Georgesons came to us with their Soccer 5® USA brand, we immediately knew they’d be a perfect addition to our portfolio,” said Dave Schaefers, Partner and Chief Development Officer for BrandONE. “Soccer 5® serves as a unique gathering place for communities, encouraging fans of all ages to be active and socialize in a healthy way. Together, we look forward to bringing the joy of soccer to even more neighborhoods, strengthening communities along the way."

## Entities

- Franchising.com (publication)
- Fitness (sector)
- community engagement (topic)
- portfolio expansion (topic)
- BrandONE (company)
- sports franchising (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240229_brandone_adds_soccer_5_usa_to_portfolio.html). Summarized by Burnaze (https://burnaze.com/article/1c4e3b51-9216-4770-a2d1-3bedfe57206a).