---
title: "Franchise Customer Experience Conference Highlights Visionary Leaders of Batteries Plus"
url: https://burnaze.com/article/1c554ca4-806c-4f8e-a250-6c0979ae4e8a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240612_franchise_customer_experience_conference_highlights_visionary_leaders_of_ba.html
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2024-06-12T12:00:00.000Z
modified: 2026-10-31T20:02:46.748Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Franchise Customer Experience Conference Highlights Visionary Leaders of Batteries Plus

**TL;DR:** Batteries Plus executives participated in the Franchise Customer Experience Conference, discussing customer-centric culture and strategies for consistent execution. The conference featured keynote speeches, panel discussions, and workshops on customer service trends and innovations.

*originally published in Franchising.com on 2024-06-12. [Read the original](https://www.franchising.com/news/20240612_franchise_customer_experience_conference_highlights_visionary_leaders_of_ba.html).*

## Story

- Joe Malmuth, Chief Development Officer

- Derek Detenber, Chief Marketing & Merchandising Officer

- Jon Sica, Chief Operating Officer

- Kranthi Malreddy, Chief Information Officer

- Jason Moss, Vice President, Store Development & Training

During the session, the group will discuss successful brand strategies for creating a customer-centric culture, ensuring consistent execution, and boosting performance and profits.

Detenber will additionally join the panel for the session, "Marketing Programs That Maximize Spend, Execution & Results," exploring strategies for maximizing resource utilization and enhancing audience engagement. The panel will offer insights into the latest marketing tools and technologies, optimizing marketing spend, and ensuring competitiveness and responsiveness to market demands will be discussed.

In the operations track session, "Maintaining Consistent Customer Experiences Across the System," Judd Campbell, Batteries Plus’s Director of Real Estate & Store Development, will focus on essential strategies for maintaining a consistent customer experience throughout a franchise system. Aimed at franchisor executives, it covers synchronizing messaging and branding, implementing effective training programs, and leveraging digital tools for real-time access to resources and guidelines.

“Participating as panelists at this year's Franchise Customer Experience Conference is an incredible honor for me and my colleagues at Batteries Plus,” Malmuth said. “Sharing our expertise in creating a customer-centric culture, ensuring consistency in cross-functional execution, and elevating performance and profits reflects our commitment to driving excellence in every aspect of our business. We believe that by collaborating and exchanging insights with industry leaders, we can collectively raise the bar for customer experience and franchise success.”

Established to enhance the customer experience across franchise networks, the FCXC features a blend of keynote speeches, panel discussions, and interactive workshops, focusing on the latest trends and innovations in customer service. Over the years, it has become a key platform for fostering collaboration and driving excellence in customer experience within the franchise sector.

## Entities

- Franchising.com (publication)
- Retail (sector)
- customer experience (topic)
- Batteries Plus (company)
- franchise conference (topic)
- marketing strategies (topic)
- Joe Malmuth (person)
- Jon Sica (person)
- FCXC (company)
- brand leadership (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240612_franchise_customer_experience_conference_highlights_visionary_leaders_of_ba.html). Summarized by Burnaze (https://burnaze.com/article/1c554ca4-806c-4f8e-a250-6c0979ae4e8a).