---
title: "Nation's Restaurant News: Little Caesars scores traffic spike with 'Crazy' promotion"
url: https://burnaze.com/article/1cb1f1a4-bd14-4ea1-a5a1-10b5a4032ed9
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-little-caesars-scores-traffic-spike-with-crazy-promotion-2706344
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Marketing"]
published: 2018-04-23T14:09:26.000Z
modified: 2026-11-01T04:10:05.604Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/445e99b118b7f9f7a2abc8821c3033555112.jpg
---

# Nation's Restaurant News: Little Caesars scores traffic spike with 'Crazy' promotion

**TL;DR:** Little Caesars saw a 154% lift in visits during its 'If Crazy Happens' promotion, which was tied to a major upset in the March Madness tournament. The promotion generated a significant increase in visits and brought in new and lapsed guests.

*originally published in 1851 Franchise on 2018-04-23. [Read the original](https://1851franchise.com/nations-restaurant-news-little-caesars-scores-traffic-spike-with-crazy-promotion-2706344).*

## Story

Little Caesars is seeing success following the recent "If Crazy Happens" promotion. According to a recent article in Nation's Restaurant News, the brand offered a special free lunch deal following a major upset that occurred during the March Madness tournament when the University of Maryland Baltimore County beat the University of Virginia.

“The pizza chain generated a 154 percent lift in visits during the promotion while grabbing 2.95 percent of all LSR [limited-service restaurant] visits. The promotion also did a nice job bringing in new and lapsed guests, with over 52 percent of visitors during the promotion being either new or lapsed,” said Eli Portnoy, CEO of the research company Sense 360.

The promotion was available on April 2nd between the hours of 11:30 a.m. and 1:00 p.m. The promotion was popular enough to more than double their brand draw.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Little Caesar's (company)
- march madness (topic)
- limited service restaurant (topic)
- promotion success (topic)
- traffic spike (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-little-caesars-scores-traffic-spike-with-crazy-promotion-2706344). Summarized by Burnaze (https://burnaze.com/article/1cb1f1a4-bd14-4ea1-a5a1-10b5a4032ed9).