---
title: "Realty ONE Group To Open In Ecuador"
url: https://burnaze.com/article/1cd7b013-f146-450e-9339-f9a270b6448a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220112_realty_one_group_to_open_in_ecuador.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2022-01-12T12:00:00.000Z
modified: 2026-11-01T02:11:16.410Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# Realty ONE Group To Open In Ecuador

**TL;DR:** Realty ONE Group has sold franchise rights to Ecuador to entrepreneur Wendy Franco, marking the company's expansion into South America. The company now has over 17,000 real estate professionals in more than 400 offices across 45 states, Washington D.C., Canada, and several international locations.

*originally published in Franchising.com on 2022-01-12. [Read the original](https://www.franchising.com/news/20220112_realty_one_group_to_open_in_ecuador.html).*

## Story

LAS VEGAS, Jan. 11, 2022 // PRNewswire // - Realty ONE Group, a modern, purpose-driven lifestyle brand, has sold the franchise rights to Ecuador, which will become the gateway for the popular COOLTURE-driven organization to open more doors and recruit real estate professionals throughout South America.

The new owner, Wendy Franco is a proven entrepreneur with over 26 years in banking and with the airline industry and also as a successful real estate professional. More importantly, she's a perfect fit for Realty ONE Group as she cares deeply about giving back to the people and country that she and her family love.

"We continue to paint the globe gold the right way with ambitious partners like Wendy who will uphold our core values and COOLTURE which are the heart and soul of our dynamic organization," said Kuba Jewgieniew, CEO and Founder of Realty ONE Group. "While we have an abundant opportunity to grow fast, we stay focused on a disciplined expansion strategy that ensures the long-term success of our partners and our company."

Franco first met Realty ONE Group at a National Association of REALTORS® convention but knew instantly that the company's extraordinary brand and vision were perfect for Ecuador.

"I believe you should not live just to live, but live to transform lives knowing that anything is possible," said Franco. "Our purpose is to use the gifts that life gives us, turning them into extraordinary opportunities to make dreams come true for others."

The UNBrokerage, as it's known in the industry, now has more than 17,000 real estate professionals in more than 400 offices in 45 states, Washington D.C. and Canada and will be opening in Singapore, Spain and Costa Rica, in addition to the U.S. territory of Puerto Rico.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- international expansion (topic)
- franchise sales (topic)
- real estate industry (topic)
- National Association of Realtors (regulator)
- Ecuador (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220112_realty_one_group_to_open_in_ecuador.html). Summarized by Burnaze (https://burnaze.com/article/1cd7b013-f146-450e-9339-f9a270b6448a).