---
title: "Home Healthcare News: 2022 Home Care Executive Forecast"
url: https://burnaze.com/article/1d1d579f-c8c6-432d-bd8f-2804a391a9ab
source: "1851 Franchise"
original_url: https://1851franchise.com/griswold/home-healthcare-news-2022-home-care-executive-forecast-2718438
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2022-04-15T13:08:00.000Z
modified: 2026-11-01T02:11:35.893Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/379018220653dead1e01ee7049f3c78c8946.jpg
---

# Home Healthcare News: 2022 Home Care Executive Forecast

**TL;DR:** Home care executives are prioritizing caregiver retention and addressing labor shortages, with Griswold Home Care implementing new strategies such as a systemwide branding study and interaction management platform. Griswold Home Care's CEO Michael Slupecki discusses the brand's focus on caregiver retention and the relaunch of the Jean Griswold Foundation to provide caregiver support.

*originally published in 1851 Franchise on 2022-04-15. [Read the original](https://1851franchise.com/griswold/home-healthcare-news-2022-home-care-executive-forecast-2718438).*

## Story

More than anything, ongoing labor shortages and ways to circumvent workforce challenges have been top of mind for executives. Leaders’ ability to not only recruit but retain caregivers will play a big role in home care’s growth in 2022 and beyond.

Michael Slupecki, CEO of Griswold Home Care, discusses how the brand prioritizes caregiver retention. The company completed a systemwide branding study that focuses on how our caregivers perceive our brand’s strengths and weaknesses. Slupecki shares the results and explains how the brand implemented a new interaction management platform that makes communicating with caregivers a priority

“What excites us are both the challenges and the opportunities. When we hear concerns raised about caregiver availability, vaccination requirements, increased regulations, minimum wage hikes and more, we get excited. Adversity favors the prepared, and we’ve already laid the foundation. When retention is no longer an issue, recruiting won’t be, either,” said Slupecki.

To top it off, Griswold Home Care relaunched the Jean Griswold Foundation, and its sole priority is to provide caregiver support through education, scholarships and hardship grants.

## Entities

- 1851 Franchise (publication)
- Senior Care (sector)
- Griswold Home Care (company)
- home care industry (topic)
- Jean Griswold (person)
- labor shortages (topic)
- Michael Slupecki (person)
- caregiver support (topic)
- caregiver retention (topic)
- branding study (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/griswold/home-healthcare-news-2022-home-care-executive-forecast-2718438). Summarized by Burnaze (https://burnaze.com/article/1d1d579f-c8c6-432d-bd8f-2804a391a9ab).