---
title: "Building Customer Loyalty via Smartphone Apps"
url: https://burnaze.com/article/1d4ea8f9-4048-49e2-8812-e882bd004870
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-more-restaurants-are-building-customer-loyalty-through-smartphone-apps-5039
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology","Marketing"]
published: 2016-06-24T16:11:00.000Z
modified: 2026-11-01T04:15:12.393Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/99b1ec2821585d745bb8ed28be15fb727890160624085644.jpeg
---

# Building Customer Loyalty via Smartphone Apps

**TL;DR:** Restaurants are adopting smartphone apps to build customer loyalty and offer personalized experiences, with 52 percent of Millennials wanting to use their mobile devices for loyalty programs. Oracle Hospitality found that loyalty programs will require a redefinition of service with choice, speed, and personalization.

*originally published in 1851 Franchise on 2016-06-24. [Read the original](https://1851franchise.com/qsr-magazine-more-restaurants-are-building-customer-loyalty-through-smartphone-apps-5039).*

## Story

Restaurants love to incessantly nudge their customers to be loyal by rewarding them each time they come back. After all, the best customer is the one you already have.

But today’s loyalty programs are moving beyond the tried-and-true punch card to the more in-demand smartphone app. Some 52 percent of Millennials say they want to use their mobile devices to take advantage of loyalty programs offered by restaurants, bars, and coffee shops, according to a new study by Oracle Hospitality.

“[Loyalty] will require a redefinition of service—one that offers Millennials tremendous choice, speed, and personalization based on their individual preferences,” says Ray Carlin, vice president of solution and strategy management at Oracle Hospitality.

Indeed, another expert says apps will soon become the only way customers interact with a loyalty program. “Apps will become ubiquitous and give us features we haven’t even begun to think about,” says Marc Berman, principal consultant at Kobie Marketing, a loyalty and marketing agency.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- customer loyalty (topic)
- loyalty programs (topic)
- personalization (topic)
- Oracle (company)
- smartphone apps (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-more-restaurants-are-building-customer-loyalty-through-smartphone-apps-5039). Summarized by Burnaze (https://burnaze.com/article/1d4ea8f9-4048-49e2-8812-e882bd004870).