---
title: "No Signboard Holdings Expands"
url: https://burnaze.com/article/1d73a991-edfa-474c-8d74-94f44da4cd8f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/no-signboard-holdings-expands
author: "Global Franchise Team"
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2018-10-09T13:33:00.000Z
modified: 2026-11-01T22:32:58.684Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# No Signboard Holdings Expands

**TL;DR:** No Signboard Holdings has signed a master franchise deal to sell Korean-style fried chicken in Singapore and Malaysia under the Mom's Touch Chicken and Burger brand. The company plans to open its first outlet in Malaysia in 2019.

*By Global Franchise Team, originally published in Global Franchise on 2018-10-09. [Read the original](https://www.global-franchise.com/news/no-signboard-holdings-expands).*

## Story

Usually known for its seafood restaurants, F&B operator No Signboard Holdings has signed an exclusive master franchise deal to sell Korean-style fried chicken in Singapore and Malaysia.

The agreement with Haimarrow Food Service Co and HFS Global will allow No Signboard to open locations under the South Korea-based Mom’s Touch Chicken and Burger brand. The operator intends to open the first outlet in Malaysia in 2019.

Executive chairman and chief executive officer Sam Lim said, “Given our strong foundations and extensive network in the food and beverage sector in Singapore, we are very grateful that Haimarrow has entrusted us with the agreement to expand Mom’s Touch in Singapore and Malaysia through sub-franchisees.”

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- qsr (topic)
- master franchise (topic)
- Singapore (location)
- Malaysia (location)
- korean-style fried chicken (topic)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/no-signboard-holdings-expands). Summarized by Burnaze (https://burnaze.com/article/1d73a991-edfa-474c-8d74-94f44da4cd8f).