---
title: "Adweek: How Brands Can Still Win the Oscars Without a $2 Million TV Spot"
url: https://burnaze.com/article/1d80272c-47b0-4bd2-a0bd-1131351439f4
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-how-brands-can-still-win-the-oscars-without-a-2-million-tv-spot-10654
category: "Technology"
topics: ["Technology"]
published: 2017-02-24T18:13:02.000Z
modified: 2026-11-01T04:13:30.634Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2a28c3df699cefc481f5b6c11d4b60696463.jpg
---

# Adweek: How Brands Can Still Win the Oscars Without a $2 Million TV Spot

**TL;DR:** Brands can engage consumers in real-time during the Oscars by using Twitter and Snapchat, even without a TV ad spot. Social media engagement is increasing during the Oscars, with Twitter impressions and Facebook interactions jumping 5 and 15 percent respectively in 2016.

*originally published in 1851 Franchise on 2017-02-24. [Read the original](https://1851franchise.com/adweek-how-brands-can-still-win-the-oscars-without-a-2-million-tv-spot-10654).*

## Story

It’s no secret that the Oscars attract a lot of attention online. Last year, Leonardo DiCaprio’s first Academy Award win led to 440,000 tweets per minute. And social media engagement is increasing during the year’s biggest award show—while TV viewership declined year over year for 2016’s broadcast, Twitter impressions and Facebook interactions jumped five and 15 percent, respectively. That means that even if brands are opting out of a TV ad spot during this year’s Oscars, there’s still an opportunity to reach potential customers.

In order to engage consumers in real time, brands can turn to Twitter and Snapchat. That’s where brands should focus on the day of and days following the Academy Awards to become a part of the conversation. Facebook and Instagram, on the other hand, are where brands should focus their recap and highlights efforts.

As with all paid social media campaigns, it’s best to incorporate videos and other visuals into your strategy. Between red carpet interviews and acceptance speeches, there’s plenty of material to use in order to take your social campaigns to the next level.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Twitter (company)
- Instagram (company)
- Snapchat (company)
- social media engagement (topic)
- real-time marketing (topic)
- tv ad spot (topic)
- oscars (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-how-brands-can-still-win-the-oscars-without-a-2-million-tv-spot-10654). Summarized by Burnaze (https://burnaze.com/article/1d80272c-47b0-4bd2-a0bd-1131351439f4).