---
title: "Houston Business Journal: New franchise owners for Houston home staging company"
url: https://burnaze.com/article/1da7e3de-6c5f-448c-a290-df90ccb16118
source: "1851 Franchise"
original_url: https://1851franchise.com/houston-business-journal-new-franchise-owners-for-houston-home-staging-company-1874
category: "Home Services"
industry: "Home Services"
published: 2015-06-19T21:16:00.000Z
modified: 2026-11-01T04:16:08.350Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc6154.png
---

# Houston Business Journal: New franchise owners for Houston home staging company

**TL;DR:** Greg Williams and Steve Cook have repurchased the Houston Showhomes franchise, a home staging company they initially bought in 2012 and sold in 2014. The pair plan to expand the location and offer additional services such as consulting for home remodeling and home makeovers.

*originally published in 1851 Franchise on 2015-06-19. [Read the original](https://1851franchise.com/houston-business-journal-new-franchise-owners-for-houston-home-staging-company-1874).*

## Story

Greg Williams and Steve Cook recently repurchased the Houston Showhomes franchise. The two first purchased the franchise in 2012, winning several awards from the national Showhomes conference within their first years of ownership and creating a portfolio of clientele. Greg and Steve sold the franchise in 2014 hoping to continue their success in home flipping, but returned to Showhomes this year, recognizing their passion for the home staging industry.

“I missed Showhomes’ business,” Greg said. “I love the decorative aspect, I loved staging, and I loved being a huge part of the home selling process. After six months of flipping homes, I started to say to Steven, 'Let’s go back to Showhomes.'”

With Greg’s years of experience in interior design and Steve’s experience in finance, the couple is hoping to expand their location, helping the Houston community realize the evident benefits home staging offers as a point of differentiation in the market.

“We’re more than just staging. We’re staging on steroids,” Greg said. “In addition to home staging, we provide consulting for home remodeling and do our own home makeovers. We really help the homeowner understand the full staging process to get the best return on investment.”

The pair hopes to expand Showhomes in the Houston area. They will be reinstating the home manager program, where a home manager lives in a property to provide a lived-in look.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- business expansion (topic)
- home staging (topic)
- franchise repurchase (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/houston-business-journal-new-franchise-owners-for-houston-home-staging-company-1874). Summarized by Burnaze (https://burnaze.com/article/1da7e3de-6c5f-448c-a290-df90ccb16118).