---
title: "Shake Shack and Tender Greens Aim To Bolster Diversity, Move Women Into More Leadership Roles"
url: https://burnaze.com/article/1e3b7d28-32f5-4b09-bc39-2a4b96eab978
source: "1851 Franchise"
original_url: https://1851franchise.com/shake-shack-and-tender-greens-aim-to-bolster-diversity-move-women-into-more-leadership-roles-2709876
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["People"]
published: 2019-05-06T22:17:01.000Z
modified: 2026-11-01T02:31:00.295Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ce8b6e5b93c6a7da8d9eefc7cd4824bc6812.jpg
---

# Shake Shack and Tender Greens Aim To Bolster Diversity, Move Women Into More Leadership Roles

**TL;DR:** Shake Shack and Tender Greens are working to increase diversity and promote women to leadership roles, with Tender Greens aiming for 50% female leadership by 2020. Shake Shack's 'All-In Initiative' has led to 60% of promotions going to women in the past year.

*originally published in 1851 Franchise on 2019-05-06. [Read the original](https://1851franchise.com/shake-shack-and-tender-greens-aim-to-bolster-diversity-move-women-into-more-leadership-roles-2709876).*

## Story

Tender Greens, a health-focused fast-casual chain, aims to fill half of its leadership positions with women by 2020. Leadership includes executive chef, sous chef, and restaurant management positions.

Shake Shack is spearheading an 'All-In Initiative,' a company-wide diversity and inclusion program. Last year, 60% of promotions within the company were awarded to women. The Human Rights Campaign awarded the burger chain a 100% score for its 2019 Corporate Equality Index assessment.

Diverse leadership teams can do more than simply brighten a restaurant's brand halo, too. They can lead to improved workplace innovation and a 19% increase in revenue, according to a recent study from Boston Consulting Group.

- The industry is in a labor crisis, and most of the jobs are dominated by men, especially in the kitchen.
- CEO Denyelle Bruno of Tender Greens stated, "As a collective industry, no one is doing a good job identifying and cultivating female talent. I want Tender Greens to do better."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Shake Shack (company)
- women in leadership (topic)
- leadership roles (topic)
- fast casual industry (topic)
- Boston Consulting Group (company)
- diversity initiative (topic)
- Tender Greens (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/shake-shack-and-tender-greens-aim-to-bolster-diversity-move-women-into-more-leadership-roles-2709876). Summarized by Burnaze (https://burnaze.com/article/1e3b7d28-32f5-4b09-bc39-2a4b96eab978).