---
title: "Enterprise Holdings Grows Car Rental Presence in South Korea"
url: https://burnaze.com/article/1ee7cebe-61f1-4b51-b9c8-6edcb3d4e1d5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221129_enterprise_holdings_grows_car_rental_presence_in_south_korea.html
category: "Automotive"
industry: "Automotive"
topics: ["Development & multi-unit"]
published: 2022-11-29T12:00:00.000Z
modified: 2026-11-01T01:07:06.455Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# Enterprise Holdings Grows Car Rental Presence in South Korea

**TL;DR:** Enterprise Holdings expands its car rental presence in South Korea through an agreement with Korea First Rent A Car. The agreement will add new franchise locations featuring car rental options from Enterprise Rent-A-Car and Alamo.

*originally published in Franchising.com on 2022-11-29. [Read the original](https://www.franchising.com/news/20221129_enterprise_holdings_grows_car_rental_presence_in_south_korea.html).*

## Story

Two rental brands are gaining a foothold in South Korea for the first time. Today, Enterprise Holdings announced an agreement with Korea First Rent A Car to add new franchise locations featuring car rental options from Enterprise Rent-A-Car and Alamo. Founded in 1992, KFR has a well-established presence at U.S. military facilities in South Korea and a strong roster of key accounts including major corporations - both foreign and domestic - hotels, TV stations and more.

The company has experienced success providing short- and long-term mobility solutions featuring an option for chauffeur-driven luxury car services. In the Asia-Pacific region, Enterprise currently offers chauffeur-driven services through its partners in Vietnam, the Philippines, and China.

“KFR’s focus on providing a luxury offering coupled with their exemplary track record of first-rate customer service makes them an ideal partner for Enterprise,” said Marco Beltgens, Assistant Vice President, Global Franchising – Asia Pacific at Enterprise Holdings.

KFR currently offers a range of compact cars, luxury cars, SUVs and vans available for daily, weekly monthly or even yearly rental options.

Enterprise Rent-A-Car and Alamo branches are scheduled to open in South Korea in April 2023.

Enterprise’s National Car Rental brand franchise partner also currently operates two locations in the Seoul area including at The Plaza Hotel Seoul.

## Entities

- Franchising.com (publication)
- Automotive (sector)
- franchise agreement (topic)
- South Korea (location)
- Enterprise Rent-a-Car (company)
- south korea market (topic)
- asia pacific growth (topic)
- car rental expansion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221129_enterprise_holdings_grows_car_rental_presence_in_south_korea.html). Summarized by Burnaze (https://burnaze.com/article/1ee7cebe-61f1-4b51-b9c8-6edcb3d4e1d5).