---
title: "QSR Magazine: 5 Tips to Design a Loyalty-Boosting Communications Strategy"
url: https://burnaze.com/article/1ef36eba-151c-4cd8-ab19-abc7c4b7ddb2
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-5-tips-to-design-a-loyalty-boosting-communications-strategy-2706888
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Marketing"]
published: 2018-06-19T14:09:06.000Z
modified: 2026-11-01T02:50:19.715Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/895b87f2755acf623fa2e244f8723ebd9659.jpg
---

# QSR Magazine: 5 Tips to Design a Loyalty-Boosting Communications Strategy

**TL;DR:** QSR Magazine provides tips for designing a loyalty-boosting communications strategy for fast casual and quick service restaurants. The strategy involves creating a strong first impression, showing customer appreciation, and building a community.

*originally published in 1851 Franchise on 2018-06-19. [Read the original](https://1851franchise.com/qsr-magazine-5-tips-to-design-a-loyalty-boosting-communications-strategy-2706888).*

## Story

With the sheer volume of fast casual and quick service restaurants, it is easy for a brand to get lost in the shuffle. A recent article in QSR Magazine delved into a few techniques for fostering a loyal fan base of repeat customers.

The key points to remember are to create a strong first impression, show customers that you appreciate them, offer unique promotions, actively engage with the fanbase and build a community. By following this system, a brand is able to build a genuine relationship with its guests.

It is important to note that each brand should be consistent across all steps of this marketing strategy. For the best results, there should be a clear overall look and feel distributed across all channels.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- marketing strategy (topic)
- loyalty program (topic)
- communications strategy (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-5-tips-to-design-a-loyalty-boosting-communications-strategy-2706888). Summarized by Burnaze (https://burnaze.com/article/1ef36eba-151c-4cd8-ab19-abc7c4b7ddb2).