---
title: "Franchising.com: Togo’s Rejuvenates Their Sandwich Brand"
url: https://burnaze.com/article/1f20af10-cafb-4c24-802b-cb5ede836a35
source: "1851 Franchise"
original_url: https://1851franchise.com/franchisingcom-togos-rejuvenates-their-sandwich-brand-2707678
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2018-08-28T23:18:30.000Z
modified: 2026-11-01T04:09:01.943Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/546fe5116068bacaf67c33ab74c38fa38651.jpg
---

# Franchising.com: Togo’s Rejuvenates Their Sandwich Brand

**TL;DR:** Togo's, a 50-year-old sandwich brand, has undergone a brand refresh with a new slogan and signature sandwich, the Pretzelrami. The company has over 220 locations across five states and offers opportunities for prospective franchisees.

*originally published in 1851 Franchise on 2018-08-28. [Read the original](https://1851franchise.com/franchisingcom-togos-rejuvenates-their-sandwich-brand-2707678).*

## Story

A recent Franchising.com article detailed how Togo’s, a 50-year-old-sandwich brand, has been quietly reviving their image. The sandwich franchise recently announced a brand refresh, anchored by the anthem, "True to the Sandwich."

Togo’s has rooted the updated image in their commitment to putting guests needs first, and continuing to use bold flavors, premium ingredients and generous portions when building their made-to-order sandwiches.

In addition to their revived slogan, Togo’s has introduced their newest signature sandwich, the Pretzelrami, to their menu. The Pretzelrami comes with more than a quarter pound of Togo’s famous pastrami piled high on a soft pretzel roll, includes two slices of white cheddar cheese, and is finished off with tangy yellow mustard, crisp dill pickles, all toasted to perfection.

The evolution of the fast-casual sandwich brand presents an enormous opportunity for prospective franchisees. With more than 220 locations across five states, the company offers plenty of room for growth in both existing and untapped markets.

## Entities

- Franchising.com (publication)
- 1851 Franchise (publication)
- Restaurants (sector)
- franchise expansion (topic)
- fast casual (topic)
- TOGO'S (company)
- brand refresh (topic)
- menu update (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchisingcom-togos-rejuvenates-their-sandwich-brand-2707678). Summarized by Burnaze (https://burnaze.com/article/1f20af10-cafb-4c24-802b-cb5ede836a35).