---
title: "Discover Strength Awards Two New Franchise Owners"
url: https://burnaze.com/article/1f288698-cc48-4c5b-9a24-afaa01002d27
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220607_discover_strength_awards_two_new_franchise_owners.html
category: "Fitness"
industry: "Fitness"
published: 2022-06-07T12:00:00.000Z
modified: 2026-11-01T22:33:03.925Z
image: https://images.unsplash.com/photo-1540497077202-7c8a3999166f?w=1600&q=80&auto=format&fit=crop
---

# Discover Strength Awards Two New Franchise Owners

**TL;DR:** Discover Strength, a Minnesota-based fitness studio, has awarded two new franchises, bringing its total number of locations to 10. The new studios will be located in Rochester and Eden Prairie, Minnesota, and are set to open in September.

*originally published in Franchising.com on 2022-06-07. [Read the original](https://www.franchising.com/news/20220607_discover_strength_awards_two_new_franchise_owners.html).*

## Story

MINNEAPOLIS, MN - Discover Strength, a Minnesota-based personalized strength training studio founded in 2006, has awarded two new franchises, including the first location outside of the Twin Cities. The studios in Rochester and Eden Prairie, Minnesota are set to open in September and will bring Discover Strength’s total number of locations to 10.

“I was 30 percent of the way into a book on franchising written by iFranchise Group CEO Mark Siebert when I thought ‘This is inevitable, we’re going to franchise,’” says Luke Carlson, Founder and CEO of Discover Strength.

Carlson ended up hiring iFranchise Group to work through the plan-of-action and the studio.

“The franchise concept with Discover Strength has given me a chance to be in control of my future finances. My life is busier now, but it’s not stressful because I’m doing something I love,” says Maple Grove franchisee Brad Stanke.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- location expansion (topic)
- franchise awards (topic)
- rochester (location)
- fitness studio (topic)
- Mark Siebert (person)
- Discover Strength (company)
- Luke Carlson (person)
- Eden Prairie (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220607_discover_strength_awards_two_new_franchise_owners.html). Summarized by Burnaze (https://burnaze.com/article/1f288698-cc48-4c5b-9a24-afaa01002d27).