---
title: "Golden Chick Solidifies Executive Team with Strategic Restructuring Plan"
url: https://burnaze.com/article/1f4b6ebe-0fab-4c5a-945f-b30f24330c57
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230526_golden_chick_solidifies_executive_team_with_strategic_restructuring_plan.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2023-05-26T12:00:00.000Z
modified: 2026-10-31T20:33:04.509Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Golden Chick Solidifies Executive Team with Strategic Restructuring Plan

**TL;DR:** Golden Chick is restructuring its executive team to expand its presence and serve its customers. The company has promoted several executives, including Brian Loescher to President of Golden Franchising Corporation and Mike Jensen to President of Golden Operating Corporation.

*originally published in Franchising.com on 2023-05-26. [Read the original](https://www.franchising.com/news/20230526_golden_chick_solidifies_executive_team_with_strategic_restructuring_plan.html).*

## Story

The Golden Chick team has been evaluating every aspect of the business behind the scenes and taking into account how it can most effectively expand as well as serve its customers.

“Creating new seats and expanding our executive team is a true testament to the development that Golden Chick has undergone since our inception in 1967.

The restructuring begins at the top with CEO Mark Parmerlee, delegating more aspects of the franchising arm of Golden Chick to Brian Loescher, who has become President of Golden Franchising Corporation, Golden Chick’s franchisor. Loescher will oversee the development of franchise locations scheduled to open in 2023. Loescher’s over 30 years of business acumen and experience with the brand will be instrumental in executing this growth plan and sustaining it for years to come.

Michael Parmerlee has been promoted to President of GFC Leasing Corp., LLC, and Golden Southern Realty, LLC, driving growth for Golden Chick corporate-owned and operated locations. Parmerlee is Associate General Counsel of Golden Franchising Corporation and is adding an additional extension of the brand to his plate.

Golden Chick has promoted Mike Jensen, previously senior vice president of operations, to President of Golden Operating Corporation. Jensen will lead the brand’s company-owned and operated locations with over 30 years of business experience as well as spearhead strategic plans for growing sales and profits across the board. Jensen was integral in rolling out Golden Chick’s cost-effective refresh program for franchisees with one of the lowest costs in the industry for operators.

Through interior and exterior changes, the refresh worked to support franchisees while also providing necessary aesthetic updates for customers.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise expansion (topic)
- company growth (topic)
- Golden Chick (company)
- Mark Parmerlee (person)
- Brian Loescher (person)
- Michael Parmerlee (person)
- Mike Jensen (person)
- Golden Franchising Corporation (company)
- GFC Leasing Corp., LLC (company)
- Golden Southern Realty, LLC (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230526_golden_chick_solidifies_executive_team_with_strategic_restructuring_plan.html). Summarized by Burnaze (https://burnaze.com/article/1f4b6ebe-0fab-4c5a-945f-b30f24330c57).