---
title: "Dutch Bros Launches New Campaign with Top College Football Athletes"
url: https://burnaze.com/article/1f9377d8-d8ed-47d4-949f-709da377dfc4
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/dutch-bros-launches-new-campaign-with-top-college-football-athletes/
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Marketing"]
published: 2026-09-11T09:56:23.000Z
modified: 2026-10-31T13:18:07.742Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Dutch Bros Launches New Campaign with Top College Football Athletes

**TL;DR:** Dutch Bros Coffee launches a new campaign called 'Gameday Energy. Everyday.' featuring top college football athletes. The campaign highlights how Dutch Bros fuels the daily routines of athletes like Gunner Stockton and John Mateer.

*originally published in QSR Magazine on 2026-09-11. [Read the original](https://www.qsrmagazine.com/news/dutch-bros-launches-new-campaign-with-top-college-football-athletes/).*

## Story

Dutch Bros Coffee, one of the nation’s fastest-growing specialty beverage brands, is celebrating the college football season with its newest campaign, “Gameday Energy. Everyday.” Featuring some of college football’s top athletes, Dutch Bros is celebrating the relentless energy, preparation and mindset it takes to compete at the highest level while highlighting how Dutch Bros fuels those moments both on and off the field.

The campaign includes two standout D1 college quarterbacks—Gunner Stockton and John Mateer—sharing how Dutch Bros energizes their daily routines. Featuring lively stories and lighthearted, social-first content, fans are brought behind the scenes of the preparation, discipline and heart that define the season. By blending the high-energy Dutch Bros experience with game-day focus, Dutch Bros is bringing its signature “Gameday Energy. Everyday.” to life, proving that the passion to succeed extends far beyond the field.

“The electricity of the college football season is unmatched and Dutch Bros is all about bringing the same level of energy to every customer interaction,” said Tana Davila, chief marketing officer at Dutch Bros. “This campaign brings a fun, authentic look at how our Broistas and drinks fuel each day of the season.”

The content will roll out across digital and social platforms throughout the college football season.

Dutch Bros partnered with Yellow Dot Sports Marketing to develop and execute this campaign, bringing together authentic athlete storytelling that connects with both sports fans and Dutch Bros customers.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- brand partnership (topic)
- marketing campaign (topic)
- college football (topic)
- Dutch Bros Coffee (company)
- Tana Davila (person)
- social media content (topic)
- Gunner Stockton (person)
- John Mateer (person)
- Yellow Dot Sports Marketing (company)

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Originally reported by QSR Magazine (https://www.qsrmagazine.com/news/dutch-bros-launches-new-campaign-with-top-college-football-athletes/). Summarized by Burnaze (https://burnaze.com/article/1f9377d8-d8ed-47d4-949f-709da377dfc4).