---
title: "Potbelly Introduces Classic English Toffee Flavor to Its Hand-Dipped Shake Lineup for a Limited Time"
url: https://burnaze.com/article/1fd956a3-aaef-4f6a-88fb-a9bea8281852
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260901_potbelly_introduces_classic_english_toffee_flavor_to_its_handdipped_shake_l.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2026-09-01T12:00:00.000Z
modified: 2026-10-31T14:57:40.984Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Introduces Classic English Toffee Flavor to Its Hand-Dipped Shake Lineup for a Limited Time

**TL;DR:** Potbelly introduces a new English Toffee Shake to its hand-dipped shake lineup for a limited time. The shake blends hand-dipped vanilla ice cream with buttery toffee flavor and will be available in-shop, online, and through the Potbelly app.

*originally published in Franchising.com on 2026-09-01. [Read the original](https://www.franchising.com/news/20260901_potbelly_introduces_classic_english_toffee_flavor_to_its_handdipped_shake_l.html).*

## Story

Potbelly is dipping into the rich, buttery flavor of a classic confection with the introduction of its new English Toffee Shake. Available for a limited time beginning Monday, August 31, the shake blends hand-dipped vanilla ice cream with buttery toffee flavor for a craveable twist on a longtime favorite.

“Some flavors have timeless appeal, and English toffee is one that brings back sweet memories of experiencing this delicious treat,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “Bringing the buttery sweet flavor of this favorite to our craveable shake lineup helps make Potbelly visit even more enjoyable...but only while it lasts.”

Paired perfectly with signature oven-toasted sandwiches, warm wraps, soups, salads and freshly baked cookies, the English Toffee Shake will be available in-shop, online and through the Potbelly app for a limited time while supplies last.

For information on other exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program, where they can unlock special offers on the entire menu.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- Potbelly (company)
- Eric Chenel (person)
- hand-dipped shakes (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260901_potbelly_introduces_classic_english_toffee_flavor_to_its_handdipped_shake_l.html). Summarized by Burnaze (https://burnaze.com/article/1fd956a3-aaef-4f6a-88fb-a9bea8281852).