---
title: "How Our Holistic Approach to Franchise Development Marketing Works"
url: https://burnaze.com/article/2001e1d6-9418-49fa-abb6-1f0b11d84d52
source: "1851 Franchise"
original_url: https://1851franchise.com/mainland/how-our-holistic-approach-to-franchise-development-marketing-works-2717364
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology","Development & multi-unit","Marketing"]
published: 2021-12-02T12:07:00.000Z
modified: 2026-11-01T22:33:48.067Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7ebc07ff548d1ae1207772929759c8339821.jpg
---

# How Our Holistic Approach to Franchise Development Marketing Works

**TL;DR:** 1851 Franchise takes a holistic approach to franchise development marketing, integrating with APIs of Facebook, LinkedIn, and Twitter for full transparency and campaign performance in real-time. The company's approach includes content marketing, decentralized media, in-house PR, and an extensive influencer network.

*originally published in 1851 Franchise on 2021-12-02. [Read the original](https://1851franchise.com/mainland/how-our-holistic-approach-to-franchise-development-marketing-works-2717364).*

## Story

The difference between 1851 Franchise and Mainland and other agencies is that we take a holistic approach to franchise development marketing, rather than focusing on one aspect and leaving the rest up to somebody else. This ensures your brand is getting maximum, targeted exposure with the data to back it up. Here's how it works:

1. **Our tech platform** integrates with the APIs of Facebook, Linkedin, and Twitter for full transparency and campaign performance in real time.

2. **Our content marketing ecosystem** positions your franchise brand story, and our distribution model gets your brand in front of a highly qualified, targeted franchisee audience.

3. **We’ve decentralized how media works** with the ability to publish our own content — we get to make decisions on what a brand story is and why.

4. **As a content storytelling marketing agency, we have an** ***in-house*** **PR arm**. Your success is not just about creating content — it’s marketing it. Earned capabilities are significant.

5. **Our philosophy is that brands don’t sell brands, people do**; we focus on human interest stories to tell your brand story.

6. **We have an extensive influencer network** to help with third party validation of your brand.

We take a holistic approach to franchise development marketing, rather than focusing on one aspect and leaving the rest up to somebody else. That is our difference.

Learn more about how we've helped dozens of other franchise brands by clicking here.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Twitter (company)
- Mainland (company)
- content marketing (topic)
- holistic approach (topic)
- franchise development marketing (topic)
- api integration (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mainland/how-our-holistic-approach-to-franchise-development-marketing-works-2717364). Summarized by Burnaze (https://burnaze.com/article/2001e1d6-9418-49fa-abb6-1f0b11d84d52).