---
title: "Survey: Consumer Confidence Dips in August"
url: https://burnaze.com/article/20db9cef-0c16-42e7-88ed-397eb85d36e7
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20250910_survey_consumer_confidence_dips_in_august.html
author: "M. Scott Morris"
category: "General"
published: 2025-09-10T07:00:00.000Z
modified: 2026-10-31T20:29:44.402Z
image: https://imgs.franchising.com/art/articles/9841_plate.jpg
---

# Survey: Consumer Confidence Dips in August

**TL;DR:** Consumer confidence dipped slightly in August, with a Consumer Confidence Score of 55.4, according to the Numerator Consumer Sentiment Tracker. 33% of consumers think it's very or somewhat difficult to find employment in the current job market.

*By M. Scott Morris, originally published in Franchising.com on 2025-09-10. [Read the original](https://www.franchising.com/articles/20250910_survey_consumer_confidence_dips_in_august.html).*

## Story

Consumer confidence dipped slightly in August, according to the Numerator Consumer Sentiment Tracker. The August Consumer Confidence Score was 55.4 (-0.

3 points vs. July, -0.5 points vs.

last year), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. Numerator provides a comprehensive monthly view of consumer confidence, spending & saving considerations, and future financial outlook. Here's the latest: 33% of consumers think it's very or somewhat difficult to find employment in the current job market (+1 point vs.

July, +3 points vs. last year). 48% of consumers say their household's financial situation is currently good or very good.

41% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Consumers with spare cash say they're putting it in savings (35%) and paying down debts (33%). In addition, 13% of consumers say they do not have any spare cash.

19% of consumers say they will use spare cash to do home repairs or improvements, down 2.3 points vs. last year.

To save money, consumers are shopping for items on sale (40%), using coupons/discount codes (39%), and cooking at home (39%). 33% of consumers say they are spending less overall (-0.2 points vs July, -1.

2 points vs. last year). The August Financial Outlook Score was 51.

4 (-0.5 points vs. July, +0.

6 points vs. last year) as consumers express mediocre feelings about their future finances. Thinking about one year from now, 26% think their finances will be better than they are now, 51% think they'll be the same, and 23% think they'll be worse.

## Entities

- Franchising.com (publication)
- General (sector)
- M. Scott Morris (person)
- Numerator (company)
- consumer confidence (topic)
- spending habits (topic)
- employment (topic)
- financial situation (topic)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20250910_survey_consumer_confidence_dips_in_august.html). Summarized by Burnaze (https://burnaze.com/article/20db9cef-0c16-42e7-88ed-397eb85d36e7).