---
title: "Adweek: Facebook Rolls Out Updates to its Slideshow Ads"
url: https://burnaze.com/article/2138abf0-0c73-4298-8fbe-c9c4a023f188
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-facebook-rolls-out-updates-to-its-slideshow-ads-5598
category: "Technology"
topics: ["Technology"]
published: 2016-08-24T16:11:00.000Z
modified: 2026-11-01T03:18:26.334Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0149ce40c8ec04aad8975c90c69e3f4a3702160824101932.jpg
---

# Adweek: Facebook Rolls Out Updates to its Slideshow Ads

**TL;DR:** Facebook updates its Slideshow ads to include text and music, allowing advertisers to create multimedia images and ads from mobile devices. The updates also allow advertisers to include up to 10 photos and create ads straight from their mobile devices.

*originally published in 1851 Franchise on 2016-08-24. [Read the original](https://1851franchise.com/adweek-facebook-rolls-out-updates-to-its-slideshow-ads-5598).*

## Story

Nearly a year after Facebook introduced its Slideshow ads, the social network is making some changes in order to make the tool more effective for brands.

According to a recent article in Adweek , Facebook’s Slideshow ads originally allowed brands to create multimedia images from still shots. But now, advertisers can include text and music in their Slideshows. Facebook is initially offering brands a variety of music options, however advertisers will soon be able add tracks of their own.

Those aren’t the only upgrades Facebook made to its Slideshow platform—advertisers can now make multimedia ads straight from their mobile devices. They also have the option to include up to 10 photos instead of being limited to seven.

Facebook says its Slideshow ads have been effective for both large and small businesses. In a blog post announcing the new upgrades, the social network noted that one of its Slideshow users—sock company Stance—reported seeing clickthrough rates jump 2.42 times and return on ad spend allow increase by 1.48 times.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Milwaukee (location)
- social media (topic)
- mobile advertising (topic)
- ad updates (topic)
- multimedia ads (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adweek-facebook-rolls-out-updates-to-its-slideshow-ads-5598). Summarized by Burnaze (https://burnaze.com/article/2138abf0-0c73-4298-8fbe-c9c4a023f188).