---
title: "Flip'd by IHOP: Why Fast Casual Spinoff Concepts are the Latest Trend for Full-Service Dining Brands"
url: https://burnaze.com/article/21807c89-0dd1-43a7-938b-006a1f0f2868
source: "1851 Franchise"
original_url: https://1851franchise.com/flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2019-12-11T18:13:09.000Z
modified: 2026-11-01T02:30:27.340Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9041e410af5981de9f6e13b3e2216d879792.jpg
---

# Flip'd by IHOP: Why Fast Casual Spinoff Concepts are the Latest Trend for Full-Service Dining Brands

**TL;DR:** IHOP launches a new fast casual concept called Flip'd, targeting the to-go and delivery crowd with a simplified menu. Full-service dining brands are creating fast casual spinoff concepts to grow and cater to the on-the-go crowd.

*originally published in 1851 Franchise on 2019-12-11. [Read the original](https://1851franchise.com/flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823).*

## Story

**It is no secret that** **fewer and fewer people are sitting down at restaurants to eat****. With** **online sales booming** **and** **third-party partnerships** **popping up all over the foodservice space, many casual dining franchisors are struggling to keep up with the times.**

**This week,** **IHOP announced the debut of a new fast casual concept called Flip'd****, with its first store slated to open in Atlanta in April of 2020. Flip'd will be a standalone brand within the IHOP portfolio?, and sites in New York City, San Francisco, Denver and Washington, D.C. are also under consideration.**

**Instead of IHOP’s usual sitdown customer, the fast casual Flip’d concept will target the** **to-go and delivery crowd** **with** **guests ordering from a digital kiosk****, directly at the counter or online. The menu is inspired by IHOP favorites and will include a build-your-own pancake bar with mix-ins and toppings, egg combos and egg sandwiches, made-to-order breakfast burritos, Ultimate Sandwiches such as the Black Angus Steakburger and Buttermilk Crispy Chicken, a variety of coffee and juices and grab-and-go salads and wraps.**

**While the** **full-service dining segment struggles with mediocre same-store sales****, these kind of fast casual spinoff concepts are becoming a very popular growth strategy for franchisors.**

**In February of 2019, The Cheesecake Factory opened an Asian fast casual concept called** **Social Monk Asian Kitchen****. That same month, Hooters announced** **its fast casual concept Hoots****. In May,** **Famous Dave’s* launched its first fast casual restaurant** **in Tuscon, Arizona.** **Cracker Barrel acquired fast casual breakfast restaurant Maple Street Biscuit Company** **for $36 million in October. Outback also offers a fast casual concept,** **Aussie Grille****, within international markets.**

**These spinoff concepts allow full-service dining brands to veer into the** **growing fast casual segment** **by offering customers quicker options and a better online ordering and delivery platform. The new concepts also allow franchisors to** **cater to the on-to-go crowd****. In fact, IHOP has been expanding into travel centers recently,** **signing its largest franchise agreement ever** **to open 94 units over five years with TravelCenters of America.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- fast casual (topic)
- online ordering (topic)
- IHOP (company)
- Hooters (company)
- Famous Dave's (company)
- The Cheesecake Factory (company)
- Cracker Barrel (company)
- TravelCenters of America (company)
- delivery (topic)
- Maple Street Biscuit Company (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/flipd-by-ihop-why-fast-casual-spinoff-concepts-are-the-latest-trend-for-full-service-dining-brands-2711823). Summarized by Burnaze (https://burnaze.com/article/21807c89-0dd1-43a7-938b-006a1f0f2868).