--- title: "Weruva Announces Executive Leadership Evolution" url: https://burnaze.com/article/21a40b61-3f89-4d45-93db-b860bf416ba3 source: "Pets+ Magazine" original_url: https://petsplusmag.com/weruva-announces-executive-leadership-evolution/ author: "Press Releases" category: "Pets" industry: "Pets" topics: ["People"] published: 2026-06-01T05:42:44.000Z modified: 2026-10-31T14:43:57.746Z image: https://petsplusmag.com/wp-content/uploads/2026/06/Weruva.jpg --- # Weruva Announces Executive Leadership Evolution **TL;DR:** Weruva announces a strategic evolution of its executive leadership team, marking a significant milestone in the company's 20-year history. The leadership appointments support Weruva's continued growth and position the brand for long-term growth. *By Press Releases, originally published in Pets+ Magazine on 2026-06-01. [Read the original](https://petsplusmag.com/weruva-announces-executive-leadership-evolution/).* ## Story The changes mark a significant milestone in Weruva’s 20-year history and position the brand for long-term growth. Weruva’s executive leadership team (top row, left to right): Anthony Giudice, Steve Barber, and Ward Reynolds; (bottom row, left to right): Jim Carney, Ashley Friery, and John Scully. The leadership appointments support Weruva’s continued growth as the company celebrates its 20th year in business. (PRESS RELEASE) NATICK, MA — Weruva founders David and Stacie Forman announced a strategic evolution of the company’s executive leadership team, marking a significant milestone in Weruva’s 20-year history and positioning the brand for its next chapter. The leadership appointments reflect Weruva’s continued commitment to delivering “Awesome Happy Awesome Healthy” products and experiences for pets, pet parents, retail partners, and employees alike. “As Weruva continues to evolve, we’re building a leadership structure that preserves the values and product integrity that brought us here while strengthening our ability to scale for the future,” said David Forman, Co-Founder of Weruva. “This team has earned our trust through years of dedication, innovation, and results.” - **Anthony Giudice, Executive Vice President** Formerly EVP of Sales & Marketing, Anthony Giudice will now oversee Weruva’s broader operational strategy and cross-functional execution. Working alongside founders David and Stacie Forman, he will help guide the company’s long-term growth while maintaining Weruva’s longstanding commitment to product quality, culture, and brand integrity. - **Steve Barber, Senior Vice President of Operations** Steve Barber will lead Weruva’s finance, operations, and supply chain functions, with a focus on strengthening financial reporting, inventory management, logistics, and organizational efficiency to support the company’s expanding business. - **Jim Carney, Vice President of Strategic Accounts & Digital Strategy** Jim Carney will oversee Weruva’s strategic partnerships with America’s two largest eCommerce retailers and two largest pet specialty retailers. He will lead initiatives focused on overall market growth, brand consistency, and online customer experience, supported by Maegan Hansen, Director of Strategic Accounts eCommerce, and Laura Salas, Director of Strategic Accounts Brick & Mortar. - **Ashley Friery, Chief of Staff** Ashley Friery will serve as Chief of Staff, supporting executive coordination, cross-departmental alignment, and organizational execution across Weruva. She will also continue leading product development, direct-to-consumer and website operations, and brand management initiatives. - **Ward Reynolds, Vice President of Sales & Distribution** Backed by a strong team of sales leaders and account managers, Ward Reynolds will continue leading Weruva’s North American sales strategy, strengthening partnerships across distribution, independent pet retail, and veterinary channels. Ward is also taking the helm with Weruva’s international partners. - **John Scully, Head of Technology & Analytics** John Scully will lead Weruva’s technology and analytics initiatives, helping build a more datadriven organization through enhanced reporting, real-time insights, and scalable infrastructure that supports faster decision-making. “We are here because of the tireless contributions of this team,” said David Forman. “These appointments are not simply new titles — they reflect the confidence we have in these leaders to help guide Weruva into its next chapter.” “My primary message to our team and partners is simple: I’m here to help,” added Anthony Giudice, Executive Vice President. “We are building the foundation today that will support the Weruva of tomorrow.” For 20 years, Weruva has remained a family-owned company committed to crafting high-quality pet food with premium ingredients and uncompromising standards. Built on a foundation of transparency and trust, Weruva continues to innovate in cat and dog nutrition, creating recipes that prioritize both wellness and flavor. At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind. ## Entities - Pets (sector) - company growth (topic) - Pets+ Magazine (publication) - executive leadership (topic) - pet food industry (topic) - Weruva (company) - David Forman (person) - Stacie Forman (person) - Anthony Giudice (person) - Steve Barber (person) - Jim Carney (person) - Ashley Friery (person) --- Originally reported by Press Releases, Pets+ Magazine (https://petsplusmag.com/weruva-announces-executive-leadership-evolution/). Summarized by Burnaze (https://burnaze.com/article/21a40b61-3f89-4d45-93db-b860bf416ba3).