---
title: "Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise Executive Moves"
url: https://burnaze.com/article/21c653db-3a3a-44e5-8eec-95af86507e5d
source: "Franchise Times"
original_url: https://www.franchisetimes.com/franchise_talent/orangetheory-gets-a-new-president-caribou-hires-a-new-coo-plus-more-franchise-executive-moves/article_5cf5748b-f845-450e-8b25-224518bb8098.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit","People"]
published: 2026-10-29T12:12:00.000Z
modified: 2026-10-31T13:15:42.137Z
image: https://bloximages.newyork1.vip.townnews.com/franchisetimes.com/content/tncms/assets/v3/editorial/2/a4/2a497ef0-c019-11ec-a8c7-13f8da40dd14/625f112dbf263.image.jpg?crop=1000%2C525%2C0%2C98
---

# Orangetheory Gets a New President, Caribou Hires a New COO, Plus More Franchise Executive Moves

**TL;DR:** Purpose Brands announced several new appointments, including Carl Loredo as global brand president of Orangetheory Fitness and Stephanie Schon as domestic brand president of Orangetheory. Various other franchise companies also made executive moves, including KFC, Caribou Coffee, and Skyline Chili.

*originally published in Franchise Times on 2026-10-29. [Read the original](https://www.franchisetimes.com/franchise_talent/orangetheory-gets-a-new-president-caribou-hires-a-new-coo-plus-more-franchise-executive-moves/article_5cf5748b-f845-450e-8b25-224518bb8098.html).*

## Story

****Purpose Brands**** announced the following appointments: ****Oded Shein,**** chief financial officer; ****Carl Loredo,**** global brand president of ****Orangetheory Fitness;** **Stephanie Schon,**** domestic brand president of **Orangetheory;** and ****Katin Keirstead,**** brand president of ****Waxing the City.****

**KFC** named **Amy Ellis Durini** as global chief brand officer.

**WKS Restaurant Group,** a **Denny’s, El Pollo Loco** and **Krispy Kreme** operator, promoted **Jay Spongberg** to president and chief operating officer.

**Jeremiah’s Italian Ice** named **Lisa McGill** as its first vice president of franchise development.

**Caribou Coffee** welcomed **Zane Thomas-Rogers** as chief operations officer.

**The Sports Bra,** a women’s sports bar franchise, hired **Tiffany Perez** as director of operations.

**Skyline Chili** announced **Carl Stealey** as CEO. **Dick Williams,** the brand’s former CEO, will remain as chairman of the board.

**Hot Head Burritos** promoted **Peter Wiley** from director of marketing and information technology to corporate vice president, chief marketing officer and chief technology officer.

**Boston’s Pizza** named **Sergio Carvallo** as president of the company’s U.S. division.

**Home Helpers Home Care** promoted **Bobby Kelley** to chief development officer.

**WellBiz Brands** announced **Benjamin Marmor** as chief financial officer.

**GoTo Foods** named **Lucy Brady** as president of **Jamba.** The company also expanded **Auntie Anne’s** President **Nathan Baldwin’s** role to president of specialty brands, now overseeing **Cinnabon, Carvel** and co-branded units, and it announced Chief Growth Officer **Francisco Bram’s** additional appointment as president of **Moe’s Southwest Grill.** **Biplav Misra,** chief digital and technology officer, added technology to his digital and off-premises responsibilities.

**Central Bark** announced **Jason Perras** as CEO. Perras was formerly the company’s chief financial officer for more than two years.

**Wendy’s** named **Tariq Hassan** as chief marketing and customer growth officer.

**Rock N Roll Sushi** named **Rick Gestring** as CEO.

**Mountain Mike’s** welcomed **Sheena Dougher** as chief marketing officer.

**Jack in the Box** appointed former **Starbucks** Chief Financial Officer **Rachel Ruggeri** to its board of directors.

**4Ever Young** named **Ben Hoeft** as vice president of finance and **Manish Goomar** as vice president of technology.

**Smokey Mo’s BBQ** hired **Von Dawson** as vice president of franchise development.

**Shula’s Restaurant Group** announced **Dave Shula’s** return as president.

**Solenvia Caregivers** named **Justin Brady** as vice president of franchise operations.

**Bad Ass Coffee of Hawaii** promoted **Tom Wylie** from chief operating officer to president.

**Kilwins** appointed **Kelli Schroeder** as chief development officer.

**Century 21 Real Estate** named **Jamie Huggins** as vice president of east region field services.

**Tierra Encantada** welcomed **Paul Thompson** to its board of directors.

**JunkStart** welcomed **Bryan Cross** as vice president of operations.

**CC’s Coffee House** announced **Bailey Richard** as director of marketing.

**Pirtek USA** named **Doug Smith** as vice president of franchise development.

**Uni K Wax** appointed **Jarred Fajerski** as CEO.

**Neighborly** appointed **Brent Korb** as chief financial officer.

**Impeccable Development,** a franchisee of **Popeyes, Del Taco** and **Freddy’s,** welcomed **Brandyn Lorenz** as president of mergers and acquisitions and franchise development.

**Hammer & Nails** promoted **Kelly Daniels** to senior vice president of operations, named **Mary Wehrer** as vice president of marketing and appointed **Jim Graham** as vice president of field operations.

**El Pollo Loco** appointed **Damon Thomas** as chief operating officer and **Tara Hinkle** as chief development officer.

**Always Best Care Senior Services** appointed **Jason Shontz** as chief financial officer.

**Tommy’s Express Car Wash** appointed **Kim Chohan** as director of franchise development for Canada and **Kristijonas Minelga** as director of franchise development for Europe.

**Little Caesars** announced **Jack Veltema** as director of franchise sales for the western U.S.

**Taco John’s** welcomed **Sarah McAloon** to its board of directors.

**Iron Valley Real Estate** named **Stacy Seago** as director of franchise development.

**Prime Hospitality Group,** a multi-unit **Ruth’s Chris Steak House** operator, appointed **Stacy Hiquet** as chief people officer.

**Law firm Akerman** welcomed **Eleanor Vaida Gerhards** as a partner in its franchise and licensing sector team.

## Entities

- Multi-Unit (sector)
- Franchise Times (publication)
- KFC (company)
- Orangetheory Fitness (company)
- leadership changes (topic)
- Caribou Coffee (company)
- Purpose Brands (company)
- Carl Loredo (person)
- Skyline Chili (company)
- executive moves (topic)
- Stephanie Schon (person)
- Amy Ellis Durini (person)

---
Originally reported by Franchise Times (https://www.franchisetimes.com/franchise_talent/orangetheory-gets-a-new-president-caribou-hires-a-new-coo-plus-more-franchise-executive-moves/article_5cf5748b-f845-450e-8b25-224518bb8098.html). Summarized by Burnaze (https://burnaze.com/article/21c653db-3a3a-44e5-8eec-95af86507e5d).