---
title: "Shaquille O’Neal-Owned Big Chicken Named “Brand of the Year” in Fast Casual’s “Top 100 Movers & Shakers” Rankings"
url: https://burnaze.com/article/21d095dd-4f37-4b8d-804f-bcfb334fb8d3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240528_shaquille_onealowned_big_chicken_named_brand_of_the_year_in_fast_casuals_to.html
category: "Restaurants"
industry: "Restaurants"
published: 2024-05-28T12:00:00.000Z
modified: 2026-10-31T18:47:41.095Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Shaquille O’Neal-Owned Big Chicken Named “Brand of the Year” in Fast Casual’s “Top 100 Movers & Shakers” Rankings

**TL;DR:** Big Chicken, owned by Shaquille O'Neal, has been named Brand of the Year in Fast Casual's Top 100 Movers & Shakers list. The brand was recognized for its innovation, nimbleness, and creativity.

*originally published in Franchising.com on 2024-05-28. [Read the original](https://www.franchising.com/news/20240528_shaquille_onealowned_big_chicken_named_brand_of_the_year_in_fast_casuals_to.html).*

## Story

LAS VEGAS and CHICAGO - Big Chicken announced today that it has taken top honors in the 2024 Fast Casual “Top 100 Movers and Shakers” list.

In 2023, Big Chicken and Halpern best exemplified the three key attributes judges were most attuned to in their assessments of fast-casual concepts: innovation, nimbleness, and creativity. Both the brand and its CEO ranked alongside the industry’s most influential concepts and executives shaping the future of fast-casual restaurants. For nearly 20 years, Fast Casual has provided its annual “Top 100 Movers and Shakers” ranking in acknowledgment of the nation’s most innovative, creative and successful restaurant brands and leaders.

To earn a place on the prestigious list, thousands of submissions are reviewed by a panel of judges who select 75 brands and 25 executives for recognition.

Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. Offerings at the brand’s traditional locations include The Original Big Chicken sandwich, Uncle Jerome’s Nashville Hot (Nashville Hot Chicken, lettuce, mayo and pickles), and The Ultimate (mac & cheese, crispy fried onions and roasted garlic BBQ aioli), along with the crispy crinkle cut fries and delicious ice cream milkshakes.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- FastCasual (publication)
- Big Chicken (company)
- Shaquille O'Neal (person)
- restaurant innovation (topic)
- fast casual ranking (topic)
- brand award (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240528_shaquille_onealowned_big_chicken_named_brand_of_the_year_in_fast_casuals_to.html). Summarized by Burnaze (https://burnaze.com/article/21d095dd-4f37-4b8d-804f-bcfb334fb8d3).