---
title: "Verlo Mattress partners with Netsertive for localized digital marketing across network"
url: https://burnaze.com/article/2272ffbe-b235-40e6-bde8-4783a288a8a6
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/verlo-mattress-partners-with-netsertive-for-localized-digital-marketing-across-network/
category: "Home Services"
industry: "Home Services"
topics: ["Technology","Marketing"]
published: 2024-02-24T16:33:33.000Z
modified: 2026-11-01T01:04:04.868Z
image: https://images.unsplash.com/photo-1503387762-592deb58ef4e?w=1600&q=80&auto=format&fit=crop
---

# Verlo Mattress partners with Netsertive for localized digital marketing across network

**TL;DR:** Verlo Mattress has partnered with Netsertive to leverage its localization technology for hyper-localized digital marketing campaigns. The partnership aims to streamline marketing operations and provide insights to franchisees.

*originally published in Franchise Magazine USA on 2024-02-24. [Read the original](https://franchisemagazineusa.com/verlo-mattress-partners-with-netsertive-for-localized-digital-marketing-across-network/).*

## Story

Netsertive, a leading marketing technology provider, has recently partnered with Verlo Mattress, a renowned name in the mattress industry. Through this collaboration, Verlo Mattress will be able to leverage Netsertive’s advanced localization technology platform to execute hyper-localized digital marketing campaigns tailored for each of its brand locations. This partnership aims to streamline marketing operations, increase effectiveness system-wide, and provide unparalleled insights to franchisees.

By utilizing Netsertive’s Insights Manager, franchisees will have real-time visibility into the performance of their digitally localized campaigns, allowing for effortless optimization and customization of media plans to meet their unique business requirements. This data-driven approach ensures a seamless integration of Netsertive’s offerings within Verlo Mattress’s marketing support system, ultimately helping franchisees elevate their success and evolve their marketing capabilities.

Erin Martin, Vice President of Marketing at Netsertive, expressed excitement about the collaboration, emphasizing the synergistic blend of innovative spirits between the two companies. With a focus on quality, customer satisfaction, and seamless integration, Verlo Mattress and Netsertive aim to provide franchisees with enhanced services, convenience, and a broader range of choices tailored to their diverse needs.

Ira Klusendorf, Vice President of Marketing for Verlo Mattress, highlighted the importance of future-proofing the network and providing expert support to each location amidst the rapid evolution of marketing technology. Through the partnership with Netsertive, Verlo Mattress is well-positioned to meet the changing landscape of digital marketing and ensure the continued success of its franchise network.

In conclusion, the partnership between Netsertive and Verlo Mattress signifies a commitment to innovation, data-driven strategies, and personalized marketing solutions tailored to the needs of franchise businesses. As the marketing technology landscape continues to evolve, this collaboration ensures that franchisees will have the tools, support, and insights necessary to succeed in an increasingly competitive digital marketplace.

## Entities

- Home Services (sector)
- partnership (topic)
- Franchise Magazine USA (publication)
- franchise support (topic)
- digital marketing (topic)
- localization technology (topic)

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Originally reported by Franchise Magazine USA (https://franchisemagazineusa.com/verlo-mattress-partners-with-netsertive-for-localized-digital-marketing-across-network/). Summarized by Burnaze (https://burnaze.com/article/2272ffbe-b235-40e6-bde8-4783a288a8a6).