---
title: "Sugar Wing Partners with Tampa Bay Bucs Star Bucky Irving"
url: https://burnaze.com/article/2277e92f-d6cd-4cf8-8491-b93fc8e3d27d
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/sugar-wing-partners-with-tampa-bay-bucs-star-bucky-irving/
author: "Danny Klein"
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2026-06-09T14:25:02.000Z
modified: 2026-10-31T13:16:14.840Z
image: https://www.qsrmagazine.com/wp-content/uploads/2026/06/SugarWing.jpg
---

# Sugar Wing Partners with Tampa Bay Bucs Star Bucky Irving

**TL;DR:** Sugar Wing, a fast-casual chicken concept, has partnered with Tampa Bay Buccaneers Running Back Bucky Irving, who joins as a Strategic Investor and Brand Ambassador. The partnership aims to build brand awareness and reflects Sugar Wing's commitment to authenticity and quality.

*By Danny Klein, originally published in QSR Magazine on 2026-06-09. [Read the original](https://www.qsrmagazine.com/news/sugar-wing-partners-with-tampa-bay-bucs-star-bucky-irving/).*

## Story

Sugar Wing, Tampa Bay’s breakout fast-casual chicken concept announced its partnership with Tampa Bay Buccaneers Running Back Bucky Irving. Irving joins Sugar Wing as a Strategic Investor and Brand Ambassador. As an early fan of Sugar Wing, Bucky is leveraging his platform, energy, and deep community roots to build brand awareness.

The Irving-Sugar Wing partnership is built on a foundation of authenticity, uncompromising quality, and dedication to Tampa Bay. Bucky’s bold, fearless approach on the gridiron perfectly reflects Sugar Wing’s commitment in the kitchen – using only fresh, never-frozen chicken that is flavored with delicious scratch-made sauces.

“Sugar Wing is everything I look for in a brand — real food, great team, and real roots in Tampa Bay. I’m proud to represent something that reflects who I am and where I play,” says Bucky Irving, Tampa Bay Buccaneers Running Back

“Bucky Irving is the perfect embodiment of the Sugar Wing spirit — relentless, authentic, and dedicated. Our partnership with Bucky is all about connecting with our community through someone they already love and trust,” adds Carlos Pasquotto, CEO, Sugar Wing

## Entities

- QSR (sector)
- QSR Magazine (publication)
- partnership (topic)
- fast casual (topic)
- Danny Klein (person)
- brand ambassador (topic)
- strategic investment (topic)
- nfl partnership (topic)
- Tampa Bay Buccaneers (company)
- Sugar Wing (company)
- Bucky Irving (person)
- Carlos Pasquotto (person)

---
Originally reported by Danny Klein, QSR Magazine (https://www.qsrmagazine.com/news/sugar-wing-partners-with-tampa-bay-bucs-star-bucky-irving/). Summarized by Burnaze (https://burnaze.com/article/2277e92f-d6cd-4cf8-8491-b93fc8e3d27d).