---
title: "McDonald’s National Sales Growth Comes Up Short"
url: https://burnaze.com/article/22a48528-4530-47bd-a41d-2437209eb141
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-national-sales-growth-comes-up-short-2707282
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Finance & M&A"]
published: 2018-07-26T20:15:01.000Z
modified: 2026-11-01T04:08:43.987Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4e046ca8d1ba77c4ead6c564f55e74433700.jpg
---

# McDonald’s National Sales Growth Comes Up Short

**TL;DR:** McDonald's second-quarter earnings missed their mark due to the selling of company-owned units to franchisees, resulting in a 12% revenue drop. Same-store sales grew 2.6 percent in the U.S. during Q2, but fell short of expected growth.

*originally published in 1851 Franchise on 2018-07-26. [Read the original](https://1851franchise.com/mcdonalds-national-sales-growth-comes-up-short-2707282).*

## Story

McDonald’s second-quarter earnings missed their mark in large part due to the selling of company-owned units to franchisees as part of an operational restructuring, the company said. A Wall Street Journal article detailed how selling restaurants to franchisees dropped McDonald’s revenue 12 percent from $6.05 billion a year ago to $5.

35 billion in the quarter. The number is actually higher than what was projected ($3.52 billion), which McDonald’s attributed to the restructuring of its value meal and the move to fresh beef producing higher customer checks on average, plus the jump in sales that resulted from its delivery partnership for Uber Eats.

Same-store sales grew 2.6 percent in the U.S. during Q2, but also fell short as expected growth was 3 percent for stores open longer than a year. Operating income also decreased as a result of the company’s restructuring, which aims to better support franchisees by assisting with expense management and helping generate ideas for increased sales.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- franchisee support (topic)
- Uber Eats (company)
- same store sales (topic)
- delivery partnership (topic)
- revenue drop (topic)
- operational restructuring (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-national-sales-growth-comes-up-short-2707282). Summarized by Burnaze (https://burnaze.com/article/22a48528-4530-47bd-a41d-2437209eb141).