---
title: "Hungry Howie's Franchisees To Develop Jeff's Bagel Run"
url: https://burnaze.com/article/22b33485-a87a-4263-8330-9c052ab52ccc
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20260804_hungry_howies_franchisees_to_develop_jeffs_bagel_run.html
author: "M. Scott Morris"
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2026-08-04T07:00:00.000Z
modified: 2026-10-31T14:09:37.785Z
image: https://imgs.franchising.com/art/articles/10658_plate.jpg
---

# Hungry Howie's Franchisees To Develop Jeff's Bagel Run

**TL;DR:** Hungry Howie's franchisees Jennifer Yanakiev and Brian Edelen signed a three-unit agreement to develop Jeff's Bagel Run units in South Carolina. The first unit is planned for Myrtle Beach, with additional locations planned throughout the area.

*By M. Scott Morris, originally published in Franchising.com on 2026-08-04. [Read the original](https://www.franchising.com/articles/20260804_hungry_howies_franchisees_to_develop_jeffs_bagel_run.html).*

## Story

Jennifer Yanakiev and Brian Edelen signed a three-unit agreement to develop Jeff's Bagel Run units in South Carolina.

The first unit is planned for 4112 River Oaks Drive in Myrtle Beach, and additional locations are planned throughout the Myrtle Beach area.

"Myrtle Beach is a market we've had our eye on for a long time," said Jeff Perera, co-founder of Jeff's Bagel Run. "The area has incredible year-round growth, strong local community support, and a thriving tourism economy. We believe Jeff's Bagel Run is going to be a perfect fit for both locals and visitors looking for a breakfast experience built around quality and freshness."

Yanakiev and Edelen have been with the Hungry Howie's Pizza brand for more than 30 years.

"As we continue expanding throughout the Southeast, we're focused on finding operators who truly believe in the product and the guest experience," Perera added. "We're excited to bring our brand to Myrtle Beach and continue building momentum in South Carolina."

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## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise expansion (topic)
- multi-unit development (topic)
- M. Scott Morris (person)
- Hungry Howie's (company)
- Myrtle Beach (location)
- breakfast market (topic)
- Jeff's Bagel Run (company)
- Jeff Perera (person)
- Jennifer Yanakiev (person)
- Brian Edelen (person)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20260804_hungry_howies_franchisees_to_develop_jeffs_bagel_run.html). Summarized by Burnaze (https://burnaze.com/article/22b33485-a87a-4263-8330-9c052ab52ccc).
